Description The Communications Department is seeking a digital media data analyst to join our team. The ideal candidate will have a strong background in key internal and external communications metrics gathering, analysis, reporting and leading the development of recommendations based on that analysis. The digital media data analyst will work closely with multi-disciplinary teams across the Communications Department and with our partners across the Lab to establish key performance indicators (KPIs) and measurement methods, monitor progress toward goals, and optimize the effectiveness of internal and external communications at APL. As a Digital Media Data Analyst... * Develop and maintain a comprehensive set of KPIs for various aspects of communication initiatives, to include: * Employee engagement with a variety of internal communications platforms
* External engagement with APL’s website, social media, external newsletter and events.
* Partner with the communications technology manager to evaluate and identify current and future tools for gathering communications metrics.
* Partner on the design and implementation of future tools for gathering communications metrics, including the incorporation of generative Artificial Intelligence (AI)-enabled solutions.
* Conduct in-depth analysis of metrics from existing tools to identify trends and areas of opportunity.
* Lead the creation of timely, accurate metrics reports and develop a process for sharing with partners around the Lab.
* Work with our business operations and finance team to incorporate level of effort and resources for communications initiatives alongside engagement metrics.
* Monitor and evaluate the success of communication campaigns by comparing actual results against established KPIs and benchmarks.
* Identify opportunities for continuous improvement in communication processes, tools and channels based on insights from data analysis.
* Support the Communications Department leadership team in presenting findings to executive management and making recommendations for future action.
* Stay current with industry trends and best practices related to communication metrics and analytics.
* Participate in cross-functional projects, as needed, contributing expertise on communication metrics and providing guidance on how to measure success effectively. Qualifications You meet our minimum qualifications for the job if you... * Bachelor's degree in communications, data science, business administration or a related field
* At least 2 years of demonstrated experience working with communication metrics, data analysis, and project management within a corporate environment
* Strong analytical skills, including proficiency in using advanced analytics tools such as Tableau, Power BI, or similar software platforms
* Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely
* Demonstrated experience working collaboratively within cross-functional teams and building strong relationships across various departments
* Proven track record of successfully implementing communication strategies that have led to measurable improvements in key performance indicators
* Are able to obtain Secret level security clearance. If selected, you will be subject to a government security clearance investigation and must meet the requirements for access to classified information. Eligibility requirements include U.S. citizenship. You'll go above and beyond our minimum requirements if you... * Have a master’s degree in communications, data science, business administration or a related field.
* Have experience using communications tools like Webtrends, PoliteMail, Emma, Google Analytics and more. Why work at APL? The Johns Hopkins University Applied Physics Laboratory (APL) brings world-class expertise to our nation’s most critical defense, security, space and science challenges. While we are dedicated to solving complex challenges and pioneering new technologies, what makes us truly outstanding is our culture. We offer a vibrant, welcoming atmosphere where you can bring your authentic self to work, continue to grow, and build strong connections with inspiring teammates. At APL, we celebrate our differences and encourage creativity and bold, new ideas. Our employees enjoy generous benefits, including a robust education assistance program, unparalleled retirement contributions, and a healthy work/life balance. APL’s campus is located in the Baltimore-Washington metro area. Learn more about our career opportunities athttp://www.jhuapl.edu/careers. About Us APL is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, physical or mental disability, genetic information, veteran status, occupation, marital or familial status, political opinion, personal appearance, or any other characteristic protected by applicable law. APL is committed to promoting an innovative environment that embraces diversity, encourages creativity, and supports inclusion of new ideas. In doing so, we are committed to providing reasonable accommodation to individuals of all abilities, including those with disabilities. If you require a reasonable accommodation to participate in any part of the hiring process, please contact . Only by ensuring that everyone’s voice is heard are we empowered to be bold, do great things, and make the world a better place.