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Marketing Manager
Demco Madison, WI
Full Time | Investment Management 6 Months Ago
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Demco is Hiring a Remote Marketing Manager

Demco has been serving libraries and education communities for more than 110 years and is the leading source for solutions that support lifelong learning and enrichment. We consistently strive to deliver compelling learning experiences in line with libraries’ and schools’ educational objectives.

As a Marketing Manager, you will be the glue that binds our marketing strategy within our product business units to the tactics we need to drive success in sales and marketing to achieve results. You will be the evangelist for the products within your business unit, and will play an integral role in developing innovative go-to-market marketing strategies that drive demand and loyalty across our target personas.

Key Functions:

  • Develop a marketing plan for the products/business unit you support in conjunction with our marketing team
  • Conceptualize, create, manage, and measure omni-channel campaigns including email, website, social, events, paid advertising, partnerships, and print to increase brand awareness and drive revenue
  • Collaborate with the product management and marketing teams to develop product positioning and messaging that resonate with our target buyer personas
  • Collaborate with our content strategist and copywriters to create content such as case studies, videos, website copy, and blog posts that resonate with our target audience while supporting business unit goals and objectives
  • Develop sales enablement materials and other marketing collateral to provide our sales professionals with the tools they need to successfully connect with our customers

Position Requirements:

  • A bachelor’s degree in a related field
  • 8 years in planning and developing successful omni-channel digital marketing experiences
  • Experience in K-12 educational marketing
  • Experience collaborating, delegating, and managing workload of a small team
  • Track record of creating and executing successful marketing campaigns using paid digital media, content marketing, events, sponsorships/contracts, social media, email marketing, print, and other channels and tactics
  • Proven experience in collaborating cross-functionally to execute successful marketing programs
  • Experience using marketing automation and CRM tools
  • Strong research and communication skills
  • Proficiency in MS Office products
  • Must be able to travel up to 15% within the U.S

Work Culture

Demco is headquartered in Madison, Wisconsin. Our work atmosphere is collaborative, inclusive and embraces the growth mindset. We pride ourselves on providing exceptional services and solutions for our customers while having fun. Our work is driven by coworkers who are customer-focused and have a true interest in addressing customer satisfaction, and our leaders are passionate about coworker engagement and take a personal investment in developing the talent of our teams.

This position offers our full benefit package, which includes full insurance options, paid time off, a generous retirement contribution annually, and other options focused around personal and professional development. This position allows a hybrid or remote work schedule, you pick!

Job Summary

JOB TYPE

Full Time

INDUSTRY

Investment Management

POST DATE

09/21/2022

EXPIRATION DATE

10/21/2022

WEBSITE

demco.org

HEADQUARTERS

AZLE, TX

SIZE

200 - 500

FOUNDED

1938

TYPE

Private

REVENUE

$200M - $500M

INDUSTRY

Investment Management

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

01/18/2022: Little Rock, AR

Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

02/15/2022: Washington, DC

Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

01/05/2022: Galveston, TX

The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.

12/13/2021: Lowell, MA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

12/20/2021: Virginia Beach, VA

Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

02/21/2022: Chicago, IL

Successful candidates will have a deep knowledge of experiential marketing and project management experience.

12/27/2021: Huntington, WV

A marketing manager needs leadership abilities and excellent project management skills to lead their team.

02/12/2022: Bergenfield, NJ

Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

01/02/2022: Moline, IL

Step 3: View the best colleges and universities for Marketing Manager.

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