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Definitive Healthcare, US
Framingham, MA | Full Time
$143k-180k (estimate)
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Point32Health
Framingham, MA | Full Time
$125k-165k (estimate)
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Senior Product Marketing Manager
$143k-180k (estimate)
Full Time 1 Month Ago
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Definitive Healthcare, US is Hiring a Senior Product Marketing Manager Near Framingham, MA

Your challenge:

If you are energized by the thought of teaming with key stakeholders including lead generation; corporate marketing; product management; and sales/sales enablement to transform client value into revenue-driving solutions, then this is the role for you.

Reporting to the Director of Product Marketing, you will develop effective market-facing content; plan and execute optimal go-to-market strategies; and provide data-based market insights and analysis to help move the needle in a high-visibility area of our business.

You will apply your data gathering and analytical skills; critical thinking bent; and subject matter expertise to drive cross-functional collaboration with leadership to create revenue-impacting tools, content and guidance.

Your Focus:

Content Development

  • Draw on your deep pharmaceutical, biopharma, and/or biotech industry expertise to develop compelling and persuasive positioning that articulates buyer-specific value propositions
  • Develop engaging demand generation and sales enablement content for all phases of the sales funnel to support penetration and conversion programs
  • Lead articulation of ROI story for client buyer and influencer personas
  • Ensure that all market-facing content is anchored in defensible differentiation

Market Insights and Analysis

  • Inform all aspects of go to market with primary and secondary market research; competitive landscape assessment; and industry analysis
  • Identify life science industry trends and dynamics, providing analysis and positioning for both internal stakeholders and clients
  • Partner with product management to provide insights on client adoption to inform new tools, investments and programs

Go-to-Market

  • Lead cross-functional teams in developing and executing launch strategy and plan; ensuring launch readiness; and post-launch monitoring and reporting
  • Partner with product management to devise and execute release communication strategy, and provide market and data inputs to prioritize product roadmap investment
  • Partner with sales enablement on training including product launch; value proposition; and competitive differentiation

Qualities:

  • Strong analytical and quantitative skills; ability to synthesize large amounts of data into coherent recommendations
  • Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including clients, sales teams, and executives
  • Cross-functional collaboration competence; ability to adapt to effectively work with wide range of functions and stakeholders 
  • Ability to write/edit persuasively, clearly and succinctly
  • Ability to perform in a fast-paced, deadline-driven environment

Requirements:

  • 5 years of product marketing experience or equivalent roles in the pharmaceutical, biopharma, or biotech industry 
  • Bachelor’s degree in business, marketing or equivalent; MBA
  • Experience managing product and market research programs

Job Summary

JOB TYPE

Full Time

SALARY

$143k-180k (estimate)

POST DATE

02/10/2023

EXPIRATION DATE

05/29/2023

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Definitive Healthcare, US
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$111k-157k (estimate)
Just Posted
Definitive Healthcare, US
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$183k-227k (estimate)
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Definitive Healthcare, US
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The job skills required for Senior Product Marketing Manager include Product Marketing, Leadership, Insight, Presentation, Analysis, Go To Market, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Product Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Senior Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Senior Product Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Product Marketing Manager. You can explore the career advancement for a Senior Product Marketing Manager below and select your interested title to get hiring information.

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