Marketing @ Deako

The marketing team is a small but mighty team of smart, dedicated people. We split our time between many facets of the company, but above all, we are customer focused and driven to communicate the value of Deako as effectively as possible.

You will play an integral role in brand awareness; how our customers first encounter, get to know, and develop a relationship with the Deako brand. As a Senior Digital & Campaign Marketing Specialist in our B2B2C marketing organization, you will lead the digital marketing programs that engage our most strategic audiences, increase operational efficiency, drive incremental revenue growth, and build connections through personalized engagement.

This role will collaborate closely with the product, sales, customer experience, and support teams to develop and communicate through all digital channels to our customer segments.

Day-to-Day Responsibilities:

Develop coordinated nurture and triggered campaigns across multiple channels (e.g., email, retargeting display ads, direct mail, SMS/push notifications) to uncover the optimal course of action for various audience groups across each lifecycle stage

Create comprehensive workflows and processes to launch products, services, and promotions

Structure A/B testing, measure and analyze campaign data

Measure and report the performance of all digital marketing campaigns and assess against goals (e.g., ROI, KPIs, open/CTO rates for email campaigns, CTR, offer conversion rates)

Work with development, data, and operations teams to build and launch complex automated and ad hoc campaigns using internal and external tools

Projects you’ll work on:

Nurture & triggered email flows, strategy across B2B & B2C customer journeys

Customer-centric advertising strategy, including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, reporting, and more.

SMS marketing campaigns

Deako mobile app onboarding email flow

Segmentation of customers through Hubspot

Continuous research on and identification of opportunities to improve customer touchpoints

Must-Have:

5 years of experience building, executing and scaling cross-functional email marketing campaigns.
3-4 years of work experience executing paid social advertising campaigns.

Proven experience working in Hubspot, Salesforce, or other marketing automation platforms.

Expertise in customer segmentation, subject lines, time of send, content, lead nurture strategy, landing pages, and channel management.
Experience testing email programs and analysis of performance on a weekly and monthly basis, to detect trends and examine CTR, CVR, and site traffic.

Mastery of delivering data-driven recommendations for future email program deployments.

Thorough understanding and passion for data-driven lifecycle marketing, customer marketing, retention, and testing frameworks at scale.

Deep knowledge of CRM for use in segmentation and targeting.

Ability to methodically test and identify best-performing content and messages for each audience and lead segmentation across email, retargeting ads, landing pages, etc.

Agency collaboration and management experience with other vendor partners.

Experience in planning, executing, and measuring experiments and conversion tests

Knowledge of emerging technologies to provide thought leadership and perspective for adoption where appropriate.

Proactive attitude with strong critical thinking and observation skills.

Strong A/B testing experience, specifically with Google optimize, Google tag manager, HubSpot, CRM, Facebook and Google Ads.

Understanding of SEO optimization and best practices.

Ability to work both independently and collaboratively.

Clear and effective written and verbal communication, and strong interpersonal skills.

Nice to Have:

Experience in real estate, residential home building, or the building industry in general

E-commerce experience

Google AdWords, Facebook Ads, and Google Analytics certification

B2B2C experience (working with multiple channels and audiences)

About Deako

At Deako Lighting, we are delivering a revolutionary plug-n-play lighting system that empowers homeowners to easily personalize their lighting. Thanks to our easy-to-use design, homeowners are able to change out a light switch in 15 seconds without any tools, calling an electrician, or even turning off a breaker! Putting a motion sensor switch in the laundry room or a smart dimmer in the family room for a movie-time scene has never been easier.

We’ve built a company based on trust where forming personal relationships is key to our success. You will thrive in this fast-paced environment if you are a self-starter who loves creative problem-solving and has strong communication skills. As a maturing startup, there are a lot of moving parts!

Core Values

SMART Generate new ideas, quickly understand difficult concepts and have a thirst for learning.

FOCUSED When we are at work, we are focused, and working on the most important things. No one should have to work more than 40 hours a week regularly. We value work/life balance.

TRANSPARENT We share the good and the bad. Innovation happens while solving problems, and others can help if we know about problems early.

BEST IDEAS WIN Great ideas win, regardless of where they come from. Not based on company hierarchy.

CHALLENGE RESPECTFULLY Listen first with the mindset of learning something you don’t know. Ideas don’t get better if they aren’t challenged, so we challenge respectfully.

TEAM FIRST We respect the contribution that different perspectives can bring to a problem. We create an environment that benefits from the speed of trust

Stock Options

Hybrid work environment (Tues/Friday Remote - M/W/Th in Office)

Medical/Dental/Vision/Life/401K

Free Snacks/Coffee/Drinks (Non-Alcoholic and Alcoholic)