Overview

We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts. We believe in people, product, and profit, in that order. For us, people always come first. They’re the soul of our agency. It takes amazing folks to make amazing work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come be part of the magic.

DDB is looking for a Junior Copywriter to join our team! You'll partner with a Jr Art Director and work on a variety of brands across media channels.

Responsibilities

The responsibility of the Junior copywriter is to convert information provided by the client and account personnel (information concerning unique selling points, target market profiles, purchase motivations, and so on) into an effective, persuasive sales message. The message must be presented in such a manner that it stands out and is relevant to potential customers. The Junior copywriter develops the main idea of the advertisement presentation in conjunction with the art directors, then creates its various verbal components: the headline, sub-headlines and body copy or text.

• Generates effective and imaginative headlines and copy
• Implements strategy
• Understands marketing and creative strategies for assigned brands
• Translates creative strategies into dramatic, innovative executional concepts
• Bring ideas to life with vivid language and examples
• Maintain copy quality control throughout all aspects of the production process for both TV and print advertising
• Able to respond to the specific needs of a campaign with an appropriate writing style
• Participate in market research
• Contribute to all steps of creative process, including troubleshooting of potential problems
• Oversee submission process for copy approval team meetings
• Digest scientific material and understand FDA/PAAB guidelines
• Organize and prioritize deadlines for multiple projects

Qualifications

• 2 years experience
• A digital portfolio that showcases your best advertising ideas (aka mock campaigns)
• Exemplary understanding of Adobe CC and social media platforms
• Understanding of print production and knowledge of setting up files for print
• Design/illustration skills needed

What we offer:

• Annual salary range: $50,000-$60,000, commensurate with experience
• Comprehensive medical, dental, and vision plans
• Generous Time Off
• Paid parental leave
• Tuition Reimbursement
• Family Planning Assistance
• Stock Discounts
• Transit Discounts
• LinkedIn Learning Access
• Employee Assistance Programs

DDB is committed to diversity in its workforce and is proud to be an equal opportunity employer and to review all of our job postings to minimize biased language. DDB New York does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.