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Head of Strategy
DDB San Francisco, CA
Full Time 8 Months Ago
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DDB is Hiring a Head of Strategy Near San Francisco, CA

Overview

We have a simple belief — Unexpected Works.

It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts. We believe in people, product, and profit, in that order. For us, people always come first. They’re the soul of our agency. It takes amazing folks to make amazing work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come be part of the magic.

The Head of Strategy is an expert in building brands that impact culture, drive business and create emotional resonance with consumers. This person is a nimble strategic thinking that "knows enough to be dangerous" about all parts of the marketing mi and specializes in partnering with creatives to create unexpected work that has an outsized impact in the market. 

In its simplest terms, this position is about proving that Creativity is the Most Powerful Force in Business.

Responsibilities

Key Responsibilities: 

Creativity

  • Has an ambition for the brands we lead, and a plan for how to get them there
  • Inspires original creative ideas among every team member (creative, account, clients, partner agencies)
  • Stays engaged in the crafting and selling of ideas, always finding ways to make the work better and more impactful
  • Evangelizes insights and POVs to trigger original creative ideas among every team member in every aspect of a brand’s behavior
  • Leverages client trust to help take business-appropriate risks and knows where any given assignment fits into overall strategy
  • Collaborates with Creative Department to ensure creative product is the highest quality, meets client objectives and leads the category
  • Uncovers opportunities to maximize current marketing plans, engage customers in new ways, and increase customer loyalty through integrated communications solutions
  • Encourages the exploration of innovative ideas, including non-traditional media options
  • Feels as comfortable writing headlines and commenting on directors treatments as they do crafting comms plans and running focus groups
  • Develops innovative consumer insight(s) for specific client’s brand issue

Productivity

  • Makes the strategic choices necessary to give clear and single-minded direction for all of the brand’s actions
  • Works to keep simplicity and focus over time – always with an eye toward creative output
  • Synthesizes large amounts of data into actionable insights
  • Always exploring new ways to understand how effective we are, from forming KPIs to working with clients on research and testing approaches
  • Able to translate client feedback into actionable creative guidance, in real time
  • Develops projects / white papers that improve the quality of the agency’s work and publishes these as appropriate

Knowledge and Skills

  • Strong understanding (how to use, strength and weakness, etc.) of tools that allow us to understand the effectiveness of our work. Cross-pollinates ideas from new sources including consumer understanding, wider trends and forecasts and internal DDB tools and resources
  • Networks with internal experts and industry contacts to keep informed of trends and issues affecting the client’s business
  • Stays current on as much relevant research as necessary to keep clients’ brands and agency’s reputation ahead of competitors

Relationships/Communication

  • Develops excellent relationships with senior managers within the client organization
  • Is the senior strategist in the development, with the client, of long-range brand planning and annual communications plan
  • Brings the team together by creating shared thinking about our brands and our consumers
  • Provides a POV (verbal and written), which is so persuasive and inspiring, it, can convert a skeptic on the team to an advocate
  • Is the advocate for the single minded strategic idea with all partners
  • Delivers compelling presentations and facilitates internal and client meetings

Leadership

  • Is equally passionate about “better results” as “better ideas”
  • Creates an environment for continuous learning to ever increase the effectiveness of our solutions across all media channels
  • Generates a high level of passion among the entire team
  • Displays empathy and decisiveness
  • Keeps an eye out for good talent, knows what makes a strong DDB employee
  • Rewards and motivates people allowing them to step up and encouraging them to lead their own career development

Leads team to establish appropriate measures of success and criteria for judging performance

Qualifications

  • 12 years experience as strategist on global brands, preferable at creatively-driven agencies
  • Has the proven ability to create consensus and strategic direction from multiple opinions
  • Has proven examples of idea generation that created winning brand strategies. Is able to employ both imagination and rigor to take an idea from good to inspiring
  • Exhibits intense curiosity about human nature and the world we live in. Is observant, open-minded and receptive to new experiences from which he/she can learn
  • Has a reputation for being able to tap into the minds of others – learns about attitudes, opinion, interests and motivations from multiple audiences
  • Has consistently displayed an understanding of the methods and procedures commonly used in advertising and marketing research that have provided a foundation for drawing valid conclusions and implications from client studies.

Job Summary

JOB TYPE

Full Time

POST DATE

07/21/2022

EXPIRATION DATE

12/12/2022

WEBSITE

ddb.com

HEADQUARTERS

DENVER, CO

SIZE

7,500 - 15,000

FOUNDED

1949

REVENUE

$200M - $500M

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About DDB

In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present gen...eration of DDB leaders, we are continuing the revolution. More
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