Description

Under the direction of the Senior Brand Manager, the Brand Activation Manager will lead events and product education programs, while helping facilitate sell-through of the company’s portfolio of brands by executing events and trainings at retail, including Davidoff Flagship stores. The Brand Activation Manager will support brand strategy, execution and digital engagement, as well as lead the Academy staff training and education program.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

• Develop events and sell-through programming with the Brand Marketing Team to create interactive and dynamic customer experiences
• Execute and host event experiences, acting as a Brand Ambassador presenting to large audiences and engaging in intimate 1:1 memorable interactions 
• Work in close alignment with the Brand Marketing Team to coordinate logistics of programs 
• Prepare and present on-camera as Brand Ambassador talent for video mediums utilized for B2B and B2C communication
• Develop training and education programs and presentations that are focused on increasing cigar product knowledge 
• Execute interactive training and education events by presenting to an audience. Must be comfortable creating and giving presentations, and have strong public speaking skills
• Support the development and execution new products, campaigns and product development 
• Work closely with the Marketing Team, to ensure consistency in brand language, messaging and imagery that are used in presentations
• Lead Academy staff training and education program as needed
• Assist in management and development of Multimedia / Digital marketing platforms as Social Media Channels
• Must be a self-starter and manage time efficiently. Required to work well independently and along with others
• Market travel is required. Estimated travel of 75%

Requirements

• Bachelor's degree (B. A.) from four-year College or university desirable; 5-6 years related experience and/or training; or equivalent combination of education and experience. 
• Previous Ambassador Retail marketing and digital experience, preferably from luxury retail.