About the role: Dataprise is looking for a Demand Generation Manager who will be responsible for the planning and execution of marketing programs that capture and nurture leads across multiple channels to drive pipeline. In this role, you’ll be responsible for developing and implementing campaigns, including email, events, SEM, digital advertising, and SEO/website optimization. Reporting to the Director of Marketing and working closely with the CMO and cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.

Why Dataprise?

• An employee focused organization with a casual work environment including fun virtual and in-person events.
• Exponential growth opportunity through continuous learning, job shadow programs, career mentors, annual training allotments, and Learning licenses for all employees.
• Comprehensive Wellness Program including gym and mental health app discounts/subsidies, and Wellness Rewards opportunities.
• A commitment to Diversity, Equity, and Inclusion (DEI) through a multi-faceted DEI Program.
• A focus on work/life balance including telecommute options, 10 paid holidays and 3-5 weeks of PTO.
• Competitive pay and a robust benefits package including top-quality medical, dental, and vision coverage for you and your family FREE telemedicine benefits, company-paid Employee Assistance Program (EAP), and 401(k) with company match.
• An opportunity to grow, be challenged, have fun, and learn from some of the most talented technology professionals out there.

What You’ll Do:

• Design, plan, manage, and optimize integrated digital campaigns across multiple channels (organic and paid channels, webinars, email campaigns, events, and BDR enablement)
• Coordinate, plan and execute webinars, and other digital events, involving internal stakeholders
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, webinars, infographics, etc.)
• Create impactful nurture programs to improve conversion rates from leads to opportunities
• Manage website content, optimizations, and updates including customer journey enhancements, UI/UX design, content strategy, SEM strategy, SEO, and A/B website testing to improve traffic and conversions.
• Monitor and report on campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.
• Drive testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve engagement

What Skills & Experience You’ll Need:

• 5 years of experience in Marketing with a proven track record of demand generation and lead generation at a B2B company
• Experience with marketing and sales platforms. Proficiency in HubSpot’s marketing automation to attract and engage leads, and then nurture them (using dynamic workflows) into converted customers
• Experience with digital inbound and outbound marketing
• Strong communication and interpersonal skills, including excellent writing skills
• Analytical and data-driven
• A proven ability to take ownership of a problem and see it to a successful conclusion
• Highly-driven, self-motivated with a proven track record delivering results
• Detail orientated and willing to roll-up sleeves and get things done
• Bonus skills: Dynamics CRM, Adobe Creative Suite, HTML/CSS
• Positive, team player and passionate
• BS/BA in Marketing, Business or Communications, or equivalent work experience

Dataprise Diversity Commitment: At Dataprise, we celebrate what makes us unique: our people. We believe in fostering a diverse and inclusive work environment that seeks and embraces thoughts and ideas from all different backgrounds. We welcome everyone and are committed to providing equal employment opportunity regardless of race, gender, gender identity/expression, religion, ethnicity, disability, national origin, or sexual orientation. We are #DataprisePROUD!

To learn more about Dataprise, click here!

Dataprise is proud to be an Equal Opportunity Employer.