About us:

DAR PRO Solutions, a brand of Darling Ingredients, recycles cooking oils, grease trap waste, and meat by-products across multiple food-service related industries. Our customers include restaurants, supermarkets, food trucks, etc. Traditional resources are depleting and the need for sustainable ingredients is growing, that's where we come in. We believe we can maximize our use of natural resources by continuously improving ourselves, our processes, and our products.

Check out this video about our parent company, Darling Ingredients, a global leader and innovator in the development and production of sustainable ingredients.

About the role:

We're a small but industrious marketing team that supports the DAR PRO Solutions brand of our company Darling Ingredients. Reporting to our Director of Marketing, you'll help with research, campaign analysis and monitoring of all marketing campaigns. Your analysis will help us to improve and make strategic decisions on target markets, audience, advertising tactics and more. A big part of this role is segmenting our contacts for email campaigns and digital ads. You'll work closely with all members of the marketing team to come up with engaging campaigns that entice new customers and delight the ones we have.

Your day-to-day will include:

• Research and identify new market opportunities with greatest ROI potential and even conduct secondary research from industry associations, statisticians and marketing experts.
• Generate reports that analyze competitor and market conditions, including customer demographics, preferences, need and buying habits. Determine brand perception and reputation.
• Evaluate market penetration and study market trends to determines the potential for sales of our products and services.
• Utilize Oracle CRM, Eloqua and other tools to create, execute and monitor marketing campaigns.
• Segment prospect data to generate target audiences for each campaign before handoff to creative.
• Identify areas of improvement by assisting with monitoring and reporting of KPI's, benchmarks and ROI for paid advertising via Google Ads and Google Analytics, email campaigns, trade shows/events and other marketing initiatives
• Analyze marketing metrics to identify cause and effect relationships and identify positive financial outcomes to increase profitability.
• Provide assistance to sales team by compiling and communicating campaign information and preparing and distributing lead data via CRM tool.
• Assist in design of the research methodology and process for collecting quality data.
• Monitor and maintain data quality within the marketing database, identifying and resolving issues.
• All other duties as assigned.

A little about you:

• You're a hard worker who takes pride in giving your best and strives to improve your craft each day.
• You're organized to at least level 8/10 and detail oriented. You love what you do, so you can juggle multiple analytics projects and won't be chased to meet deadlines.
• It goes without saying that you love diving into a large data set.
• You are a wiz at creating pivot tables, charts and dashboards and can turn a boring spreadsheet into an automated and visual work of art.
• You know the nuances of marketing metrics and effortlessly speak the language of each unique platform. However, you can also communicate complex data in an understandable way.
• Your insights help to tell the campaigns story and set the benchmarks for the next campaigns performance.
• Since data is the foundation of our marketing efforts, you will be diligent about monitoring and ensuring information is correct.
• You are a natural problem solver that identifies and resolves issues and strives to improve our processes.
• You enjoy a team-first environment, sharing ideas, helping, having fun, and doing your part to meet objectives.
• You'll participate in brainstorming sessions with team to generate creative ideas for social and other marketing initiatives.
• We have huge goals for our team, and you'll play a big part in getting us there.

Minimum Qualifications

• Bachelor's degree in market research, business, communications or related field required.
• Advanced Microsoft Excel skills which can be demonstrated by previous work product.
• Demonstrated experience/knowledge of mathematics, statistics, and analytical processes.

Preferred Qualifications

• Experience with CRM and marketing automation programs, web and other data analytics tools.
• Excellent verbal and written communication skills.
• Motivated self-starter with strong business insight.
• Organized and detail oriented.
• Must be a confident team player who enjoys collaboration and willing to learn.

Physical Demands

• Frequently must sit for extended periods.
• Occasionally walk, bend, balance, or stoop.
• Regularly required to reach with hands or arms.

Work Environment

• Job functions will be carried out in an office environment.
• Less than 10% domestic travel.

Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status. Know your rights: If you would like more information, please click on the link or paste into your browser: https://www.eeoc.gov/employers/eeo-law-poster