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Digital Media Specialist (Paid Search, Social, Programmatic)
DAC Group Houston, TX
$69k-98k (estimate)
Full Time | Specialty Trade in Construction 4 Months Ago
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DAC Group is Hiring a Digital Media Specialist (Paid Search, Social, Programmatic) Near Houston, TX

Leading digital performance marketing agency seeks a Digital Media Specialist (Paid Media)

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering.

Sound like your kind of thing? Let's get to the details!

What you get

  • The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
  • A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
  • Fast-paced days learning from your colleagues, preparing reports, building and launching paid search & display campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior. Pride in delighting one of our top-tier clients. The happiness of not having to watch the clock.
  • An opportunity to start and advance your digital marketing career among dedicated and fun people in an energetic office culture.
  • A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
  • A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and 20 days off to recharge. 

What we get

  • 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
  • Involvement in leading client relationship, contributing to strategy, and client presentations.
  • Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
  • Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
  • Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
  • Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
  • Accurately track and maintain budgets across campaigns and on multiple search engines.
  • Provide traffic and cost estimates.
  • Create campaigns that encompass multiple locations / geos and lines of business.
  • Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
  • Provide in-depth optimization suggestions based on account performance.
  • Perform ad copy testing.
  • Perform testing against various ad extensions.
  • In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
  • Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

Responsibilities

  • Become an expert in biddable paid media.
  • Produce weekly/monthly reports, covering all paid media channels & performance data.
  • Work collaboratively, coordinate and communicate with internal and external partners.
  • Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
  • Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
  • Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
  • Conduct keyword, placement & market research to make additions to new and existing campaigns.
  • Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
  • Perform QA on campaign set-up and post-campaign launch.

What's next?

We simply want to know what makes you special. Send us an application that showcases your talent—and your personality—and shows us how you would thrive in our unique agency environment

Job Summary

JOB TYPE

Full Time

INDUSTRY

Specialty Trade in Construction

SALARY

$69k-98k (estimate)

POST DATE

11/10/2022

EXPIRATION DATE

01/05/2023

WEBSITE

dac-inc.com

HEADQUARTERS

FORT WORTH, TX

SIZE

25 - 50

FOUNDED

1993

CEO

BILLY MCELWRATH

REVENUE

<$5M

INDUSTRY

Specialty Trade in Construction

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About DAC Group

Since 1993, DAC has been committed to delivering exceptional customer experience, effective project execution and value-oriented services. We are a technology solutions and infrastructure services company that provides innovative solutions to the built environment. We specialize in Building Automation, Security Access Control and Video, Testing, Adjusting and Balancing, and Life Cycle Services. We are building innovation.

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DAC Group
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The following is the career advancement route for Digital Media Specialist (Paid Search, Social, Programmatic) positions, which can be used as a reference in future career path planning. As a Digital Media Specialist (Paid Search, Social, Programmatic), it can be promoted into senior positions as a Digital Content Curator II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Media Specialist (Paid Search, Social, Programmatic). You can explore the career advancement for a Digital Media Specialist (Paid Search, Social, Programmatic) below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Media Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Media Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Media Specialist job description and responsibilities

From familiarizing themselves with the latest social media platforms to capturing and analyzing metrics on their latest efforts.

03/16/2022: Norfolk, VA

Creates and manages campaigns using his knowledge of digital tools and the market.

02/07/2022: Port Arthur, TX

Responsible for managing the day-to-day execution, optimization and reporting across paid search, paid social, affiliate network and direct partnerships.

02/25/2022: Temple, TX

Use digital media strategies to support the firms’ business development and recruiting efforts.

02/03/2022: Daytona Beach, FL

Responsible for leading digital marketing efforts, coordination of marketing campaigns, content management, monitoring traffic and responding to feedback.

03/21/2022: Harlingen, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Media Specialist jobs

Many aspiring and practicing digital media specialists pursue side projects, build a personal portfolio and seek additional certifications to enhance their education.

04/10/2022: Rochester, MN

Get a Digital Marketing Certification.

01/27/2022: Harlingen, TX

1 year of experience as Digital Media Specialist or Digital Marketer or similar role.

02/13/2022: Burlington, VT

Advanced technical experience using digital media equipment, video creation, editing software and/or digital media control software.

03/23/2022: Champaign, IL

Knowledge of creating and managing social media campaigns.

04/17/2022: Bradenton, FL

Step 3: View the best colleges and universities for Digital Media Specialist.

Butler University
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