New Zealand-based technology company Crimson Education was founded in 2013 with the idea that through personalised education, we can transform students into the world’s leaders of tomorrow. Since then, we have rapidly grown into a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK and beyond.

What this role is responsible for:

The Crimson Athletics team is looking for someone to join our Sydney office and help drive awareness of the US College pathway for student-athletes across Australia and New Zealand. In this position, you will be responsible for the executional elements required to build brand presence, as well as leading how this comes to life across...

What the role involves:

• Drive brand awareness of Crimson’s personalised education and athletic recruitment services and products across Australia and New Zealand through campaigns and initiatives
• Assistance in communicating Crimson’s unique offerings at expos, seminars, school talks and related event support
• With guidance from Global HQ, create content for the local target markets across different offline platforms (this may include writing collaterals and brief case studies of success stories)
• Work closely with the digital marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives
• Support the end-to-end planning, execution and optimisation of LAM and advertising campaigns with support extended to other countries as necessary.
• Coordination of specific outreach tactics including expos, seminars, school talks and related event support.
• Monitor leads and conversion from digital, LAM marketing and advertising campaigns with regular analysis and reporting on trends, customer behaviour and user experience
• Tracking and analysing the quality of leads and ROI of initiatives and activities to establish the most effective uses of capital to generate strong leads
• Strategically plan competitions and events to engage stakeholders and drive brand awareness
• Monitor consumer and industry trends, and competitor landscape
• Continue to build mutually beneficial relationships with stakeholders across the athletic and education sectors to generate awareness, and community sentiment and increase lead generation
• Build partnerships and engagement with the relevant sporting clubs and institutions to gain brand presence
• Provide support for public relations campaigns, press release launches, and media relations
• Be a brand ambassador for the ANZ region, and work with students from Australian and New Zealand high schools to help them promote Crimson

What skills and experience you’ll need:

• In-depth understanding of the US admissions and athletic recruitment processes
• Writing copy for email marketing, social media ad copy and blogs
• Experience in organising and hosting in-person events and webinars
• Experience in negotiating partnerships and partnership contracts
• Experience in creating and executing cross-channel promotional plans
• Experience in analysing ROI from marketing spend
• Experience with Canva and Marketo
• Exceptional learning agility
• Strong communication skills and the ability to productively and efficiently collaborate with teams remotely