Marketing Credit One Bank’s Marketing department is responsible for developing communication strategies and campaigns that effectively convey who the Bank is and what it has to offer to current and potential card members. Matt Burton, Senior Vice President - Digital Experience, Marketing explains, “As a team, we find that our success is directly attributable to having employees who reflect that diversity. We have team members who come from different educational backgrounds, that are different ages, have different preferences, and all of that contributes to a product that’s superior to one that is focused on one specific area.” Position Summary The Search Engine Optimization (SEO) Specialist will be responsible for the SEO roadmap expanding Credit One Bank's organic search presence and ranking across Google, Bing, and other networks. The ideal candidate will strategize, implement, and manage SEO strategies through applying best practices to ensure the successful implementation of on-page, technical, and off-page SEO efforts. The right candidate must have expertise in technical analysis, keyword research, on-page optimization, content gap analyses, link building campaigns, competitive analysis, and reporting required for effective site optimization. Essential Job Functions: Drive SEO project roadmap by identifying key areas of growth for maximum organic exposure and conversions Recommend best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps and work with development team on implementation Perform ongoing keyword research including identification and implementation of keyword opportunities Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity Monitor organic performance daily and report weekly on key organic traffic metrics, performance improvements, and product initiatives Stay current with algorithm changes and new advances in Search Engine Optimization best practices, competitive landscape, vendor capabilities, leverage that knowledge to influence current and future business plans and strategies, drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization Champion and educate the broader organization on the benefits, ranking factors and activities required to effectively optimize a large website to effectively rank high in search engines Position Requirements: Bachelor’s degree in Business, Marketing, or related fields 2 years of experience in SEO, including hands-on experience with technical SEO analysis and content marketing Demonstrated knowledge of technical SEO on structural and performance levels (Core Web Vitals, and ability to provide solutions for improving these measurements) Ability to debug, analyze, and identify optimization opportunities (SEO related, or other web best practices) Experience performing keyword research, content analysis, and keyword optimization Solid understanding of all on-page SEO best practices (Titles, Meta Tags, website URLs/structure optimization) Experience with SEO tools (e.g., Google Search Console, MOZ, SEMRush, Ahrefs, BrightEdge, etc.) and strong analytical skills to measure, manage, analyses and report on KPIs Passionate and proactive about SEO by staying up-to-date on all the latest trends and best practices Working knowledge of website coding (e.g., HTML, CSS, JavaScript, etc.) as it relates to search optimization a plus Excellent Microsoft Office skills (Excel, PowerPoint, Word) Strong written and oral communication skills