The Director of Paid Media within the Marketing team will focus on driving brand media campaigns for the growing Credit One Bank brand. Working closely with the Vice President, Brand & Advertising, this position will assist in the development and execution of strategic media-driven programs across off-line and on-line channels. The candidate must place a strong emphasis on teamwork, integration, and developing strategic points of view based on marketing analytics. The role will be both a key point of contact for agency partners as well as serving as a media planner/buyer on additional programs. Strategic mindset is a required essential skill set. Summary of Essential Job Functions · Lead team which serves as key point of contact on day-to-day planning and buying campaigns with partner agencies · Build relationships with other marketing disciplines and analytics teams to understand the impact brand advertising has on lower-funnel campaigns · Integrate into the Brand team to develop key processes and standards for creating consistent workflow expectations · Actively participate in planning of integrated campaigns that are channel agnostic and most compelling to the message; bring unique media recommendations to support the programs · Influence research and surveys to better understand media impact and improve analytics · Establish role as the point of contact for inquiring media and sponsorship proposals and manage appropriately · Study the advertising industry and keep abreast of emerging trends both inside and outside the credit card category · Contribute to the annual planning process for the advertising budget and resulting campaigns; must look at the brand holistically to identify efficiencies and opportunities · Participate in SEO and website development planning from the brand advertising lens · Manage direct reports · Elevate the Brand team as a company-wide resource for championing innovative and thoughtful work that moves the needle Position Requirements · Bachelor’s degree in Marketing, Communications, or related field · Advanced degree in Marketing, Communications, or related field preferred · 5 years of consulting or client-side media experience for a mid to large-sized national brand · Media planning and buying experience, both off-line and on-line channels · Excellent presentation, communication, writing, organization, and management skills · Team player, with a leadership mentality that inspires great work across disciplines, and inherently, consumers · Ability to manage up and across the organization relevant and actionable information · Adept at translating research and analytics into meaningful and actionable ideas · Must understand consumer behavior, trends and channels · Financial services/credit card experience preferred