CoSchedule is the marketing industry’s leading provider of content calendar, content optimization, and marketing education products. CoSchedule products empower 300,000 marketers to complete high-quality work in less time. We’re recognized with accolades from Inc. 5000, Gartner’s Magic Quadrant, and G2Crowd who cite rapid growth, fastest implementation, and best support. We’re doing all of this from right here in North Dakota. Are you ready to join us?

Position Overview:

The Content Marketing Specialist collaborates with the Director of Marketing to set goals, identify opportunities, strategize content experiences, and execute the plan. As the Content Marketing Specialist, we expect you to clearly communicate problems and solutions, measure performance, and regularly demonstrate progress toward key objectives.

The ideal candidate loves to write and is confident and happy when writing 40 hours per week. You must be a researcher who identifies trends; a communicator who clearly outlines opportunities in ways everyone involved understand; an influencer who approaches their day-to-day work with optimism and tenacity; and a positive team player who helps peers reach their full potential. 

This position is an in-office position within our Fargo location.

Job Summary:

• Write search engine optimized content marketing. Hold yourself accountable to a high standard of performance to outrank the competition.
• Edit content as an Editor—first and foremost for story, comprehensiveness, and accuracy, then also for grammar.
• Research keywords that would be beneficial for our target audience to consume within a CoSchedule-owned experience. Research the publish destination (e.g. hub, blog, etc.). Research the complete keyword experience to determine the number of pieces necessary to build topical authority.
• Research individual keyword content pieces using the Skyscraper Technique. Draft creative briefs and content outlines to set expectations for freelance writers against which we may hold them accountable.
• Manage freelancer budget as effectively as possible by choosing freelancer writers to assign writing knowing their strengths. Collaborate with editor agency virtual assistant to assign and answer all freelancer questions so they may deliver their best work.
• Coordinate the execution of search engine optimized content with third-party vendors (e.g. agency and freelancers). Set clear expectations for internal and external team members so they may contribute high-quality content as efficiently and effectively as possible.
• Ensure that writers create consistent content in terms of style, quality, tone of voice, and search optimization. Be an arbiter of best practices in grammar, messaging, writing, and style.
• Learn all things about our content management system to answer all internal and external team member questions about publishing. Follow and optimize an existing editing process with a virtual assistant.
• Ensure consistent publishing. Identify bottlenecks in our content publishing process and pose solutions so we may publish the most content around the most keywords with the goal of increasing traffic from organic search.
• Embrace and implement the agile philosophy of shipping, measuring, learning, and iterating with the goal of influencing greater results from work that has been shipped.
• Manage the CoSchedule blog and hubs as an Editor, proactively identify problems, suggest ways to improve, implement new ideas, and document processes to empower others to contribute effectively and efficiently.
• All other duties as assigned.

Job Requirements:

• You are a very strong writer with a proven background in written communication. You are a grammar nerd (you can read a sentence and tell us the participles, prepositions, articles, voice, and tense). You value well-written and edited content. Quality is important to you.
• You have strong organizational and prioritization skills. You manage agency and freelancer partners, as well as your own projects, with efficient and effective practices.
• You are familiar with content marketing and have some experience with the practice. You have published some blog posts in your day. You have at least read up on search engine optimization and understand how to influence search engine results page rankings via publishing.
• You understand strategy requires execution, and that compelling interpersonal communication is a necessity for successful, collaborative work environments. You treat relationships with your teammates and extended team members as one of the most important elements to your long-term success and that of the company’s.
• You understand attitude is a choice and thusly approach every challenge with contagious positivity that excites your teammates. You live the CoSchedule values and are a leading ambassador of the CoSchedule culture.
• You have a passion for results, not just the marketing that produces them. You use data to make decisions and proactively determine how you’ll measure activity before you ship so that you can learn from success and failure.
• You understand the act of publishing will provide you and your teammates the data to help you learn what to continue doing and what to stop doing. You embrace agile work tenets, value constructive criticism, and are very open to pivoting as priorities inevitably change.
• You’re not afraid to generate new ideas you’ve never done or heard of before and facilitate their implementation with your teammates.
• You think big, and enjoy moving fast.
• You obsess about our products and the challenges that our audience faces each day.
• You care deeply about the quality of the work you produce.
• Strong attention to detail and keen focus on the message and material quality.

The “That’d Be Great”:

• Real-world experience in a highly competitive and technology-based market.
• You have experience with content marketing and SEO. You have deep experience in blogging or managing a high-activity blog.
• You blog regularly and can easily identify with our users.
• You have lots of technical experience with online and web-based software.
• You already use and love CoSchedule products.
• A four-year degree (or equivalent experience) in English, marketing, communications, or related field.