Description

Marketing and Communications Manager
Rochester Economic Development Corporation (REDCO)
Rochester, NY - Hybrid
Full Time Exempt: 40 hours/week

Coordinated Care Services Inc (CCSI) works hard to embrace diversity and inclusion in our organization, encouraging everyone to bring their authentic selves to the workplace every day. Presently we have the role of Marketing and Communications Manager that we are seeking to work with the Capacity Building. As a Marketing and Communications Manager you would be expected to bring your authentic self to the workplace every day where your background and experience can make a difference to individuals in your community. As a Marketing and Communications Manager, you would be employed by Coordinated Care Services Inc (CCSI) and would collaborate with the Capacity Building to deliver important programs and services to Rochester Economic Development Corporation (REDCO).

The Marketing and Communications Manager is responsible for the development and supervision of all marketing and communications strategies for the Rochester Economic Development Corporation (REDCO). This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. The incumbent will promote the creation, enhancement, and development of programs to promote REDCO and its services. The Marketing and Communications Manager will oversee the launch and management of new products, services, and associated brands to meet profitability goals and targets. He/she will also maintain the brand integrity of REDCO and strategically position the company as a trusted source for knowledge, while establishing the company's status as an industry leader.

In your role as a Marketing and Communications Manager, you will 

• Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools, and other initiatives. 
• Develop and promote branding initiatives consistent with corporate business goals and objectives. Maximize brand value through the development of ancillary revenue streams and new opportunities. 
• Communicate and negotiate with promotional partners, as needed, for joint marketing activities. 
• Develop, manage, and execute an annual strategic marketing and communications plan for REDCO to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals. 
• Evaluate the success of various communication strategies and provide and implement recommendations for improvement. 
• Develop, manage, and produce materials to create a cohesive image and message for print and all offline communication vehicles. 
• Provide strategic leadership to REDCO department heads. 
• Other duties as assigned.

As a Marketing and Communications Manager, Coordinated Care Services Inc (CCSI) can offer you,

• Market competitive compensation.
• An award-winning Wellness@Work and benefits program.
• Continuous professional development opportunities.
• Paid time off (PTO) starts accruing on the first day.
• A voicein shaping Coordinated Care Services (CCSI)’s ever-evolving, diverse company culture.

We Are Coordinated Care Services (CCSI)

Coordinated Care Services (CCSI) is celebrating its 30th Anniversary!We have grown to more than 400 talented, dedicated professionals who provide staffing, consulting, and operational support needed by local departments of mental health and social services, state agencies, community-based organizations, and school districts across New York State and beyond! Our mission, simply put, is to help people and communities. At Coordinated Care Services (CCSI), you will have opportunities to collaborate to provide needed support and services to improve lives and strengthen our local communities.

Requirements

Education and Experience

• Bachelor’s/Master's degree in Journalism, Communications, Marketing, or Business Administration or equivalent combination of education and work experience.

Additional Requirements

• Satisfactory completion of all required background screenings
• Full vaccination against the COVID-19 virus. Reasonable accommodations will be made for qualified religious or medical/disability needs.
• Valid NYS Driver License and reliable transportation to travel for business.
• Possess or be able to obtain required documentation to be eligible to fly on commercial airlines within the U.S. for business.
• Respect the confidential nature of all CCSI and CCSI customer information you are exposed to in the course of your work performance. Staff working directly with protected health information /electronically stored protected health information, personally identifiable information, and other patient/consumer/customer data, will abide by the specific procedures and policies outlined by CCSI’s Code of Conduct and CCSI’s Privacy and Security Policies, New York State regulations and Federal regulations. 

CCSI does not accept inquiries from third-party recruiters or search agencies.

Coordinated Care Services, Inc (CCSI) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.