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Connection
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Marketing Manager (Content)
Connection Merrimack, NH
Full Time | Business Services 11 Months Ago
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Connection is Hiring a Marketing Manager (Content) Near Merrimack, NH

Interested in developing the content that drives creative and compelling campaigns, programs, and thought leadership for Connection? As a Content Marketing Manager, you will collaborate with colleagues across the company to define an integrated content marketing strategy that aligns with Connection's brand messaging and speaks to buyer problems and industry themes.
Key responsibilities include:
  • Lead a collaborative process of ongoing content strategy development, editorial calendar management, review processes, and other activities related to the content lifecycle (development through retirement).
  • Understand and help implement customer journey, and target content specific to the entire customer lifecycle, from top-of-funnel lead through renewal and up-sell.
  • Optimize messaging and marketing strategy based on campaign and promotion results. Ensure tracking mechanisms are in place for reporting purposes.
  • Ensure content generated by members of the sales, engineering, and product management teams consistently align to brand and voice standards.
  • Support demand generation programs with content designed to increase opportunities.
  • Foster strong engagement and healthy cooperative partnerships with internal stakeholders, including product line, digital marketing, sales, and business leaders to understand relevant technology trends and customer needs.
  • Work with internal and external writers to manage the creation of web and email content, blogs, podcasts, case studies, white papers, and other marketing collateral.
  • Bachelor's degree in Marketing, Communications, or similar discipline.
  • Minimum of 8 years experience working in marketing.
  • Experience working with technology manufacturers in a channel marketing model.
  • Knowledge of Microsoft Office products including proficiency in PowerPoint and advanced Excel skill with the ability to utilize spreadsheets, reporting, database, and word processing applications.
  • Marketing strategy with the ability to understand strategic objectives for marketing and develop plans to facilitate the obtainment of identified objectives.
  • Solid critical thinking and analytical skills.
  • Experience driving initiatives from conception through to completion.
  • Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders.
  • Collaborative with the ability to work cross-functionally and across all levels of an organization.
  • Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment.
  • Organized with the ability to multi-task and adhere to aggressive deadlines.
  • Detail-oriented with item by item focus, meticulous attention to detail with the ability to proofread for accuracy.
  • Self-motivated with the ability to work well independently and in a team environment.
  • Excellent written and verbal communications with the ability to effectively interact with all stakeholders, including senior leadership.
  • Experience with marketing automation platforms, specifically Marketo.
  • This role is hybrid working from our Merrimack office a few days a week and remote the rest of the week.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

POST DATE

05/27/2022

EXPIRATION DATE

11/26/2022

WEBSITE

econnectionpr.com

HEADQUARTERS

ATLANTA, GA

SIZE

50 - 100

TYPE

Private

CEO

ELIZABETH FAIRLEIGH

REVENUE

$10M - $50M

INDUSTRY

Business Services

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Connection
Remote | Full Time
$98k-125k (estimate)
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Connection
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$101k-129k (estimate)
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The following is the career advancement route for Marketing Manager (Content) positions, which can be used as a reference in future career path planning. As a Marketing Manager (Content), it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager (Content). You can explore the career advancement for a Marketing Manager (Content) below and select your interested title to get hiring information.

Connection
Full Time
$45k-58k (estimate)
3 Months Ago

If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

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Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

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A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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