COMPANY OVERVIEW

Community Influencer®, Inc. is a business development organization based in Orange County, CA. Our mission is to glorify God by helping local business owners increase their income, so they can increase their impact. We do this via our popular online membership, the Community Influencer® Academy. Inside, we teach real estate professionals how to get more leads, clients, and referrals via our online courses, content, coaching, and community. We’re a fast growth, mission-oriented company (with awesome benefits), and we’re looking for an amazing, full-time SEO Specialist to join our high-performance team. If you are a highly organized SEO, read on to learn more about this exciting opportunity!

POSITION OVERVIEW

This is a full-time, salaried role in our Marketing Department, reporting to our CMO. For this remote role, you’ll need to have the ability to work from home 5 days a week. Typical hours for this role are 7am - 4pm, Monday - Friday PT. But this position is more about accomplishing specific outcomes with a high level of communication than adhering to a clock. And though our team highly prioritizes margin, on rare occasion, there may be a need to work additional hours on evenings and weekends during a launch or other events throughout the year.

MISSION

The mission of the SEO Specialist is to optimize our content we can generate more organic traffic, leads, and sales and reach our revenue and profitability goals.

RESPONSIBILITIES

• Increase organic traffic, leads, and sales.
• Create, manage, and optimize our SEO roadmap.
• Work with a Content Manager and Content Writer to implement your SEO roadmap.
• Oversee all aspects of our SEO strategy (i.e. technical SEO, content SEO, PR, social media, and job postings.)
• Manage on-page SEO elements, including keywords, titles, meta tags, internal linking, URL structure, 404 errors, etc.
• Manage off-page SEO elements, including Google Search Console monitoring, link-building, guest posting opportunities, and PR placements.
• Manage social media SEO on all platforms, including YouTube, Pinterest, and Instagram.
• Develop, execute, and optimize cutting-edge SEO campaigns from conception to launch.
• Work across teams to align SEO strategies and goals across the organization.
• Provide ongoing actionable insights into SEO performance.
• Work with content team members and ad agencies to establish and meet project goals, budgets, and timelines.
• Monitor SEO progress, from planning to execution, to ensure it remains focused and effective.
• Define, measure, and evaluate relevant SEO KPIs.
• Conduct in-depth keyword research.
• Maintain knowledge of industry best practices and new technologies.
• Maintain a deep understanding of SEO tactics.
• Participate in the hiring and evaluation of agencies and employees on the Content Marketing Team.

PROFICIENCIES

• Teamwork Skills: To help execute our SEO strategy, the SEO Specialist will work closely with other members of the Content Marketing Team - namely a Content Manager, Content Writer, Graphic Designer, Paid Media Specialist, and Content Creators.
• Online Marketing Skills: The SEO Specialist will have a deep understanding of split testing, bidding strategies, audience segmentation, conversion tracking, budget management, deliverables, KPIs, etc.
• Strategic Thinking: The SEO Specialist is a smart strategist who will manage, organize, and optimize our overarching omnichannel SEO strategy.
• Quality Communication: The SEO Specialist will be a detail-oriented, creative, and collaborative problem solver with outstanding communication and project management skills.
• Analytic Skills: The SEO Specialist will need to conduct regular analysis to identify opportunities to improve performance within campaigns. You will also need solid presentation skills to keep our teams updated on campaign and account-level performance via regular and ad-hoc reporting.
• Social Listening and Research Skills: The SEO Specialist will need to stay up-to-date on all of the latest digital marketing trends, policies, and forecasts by conducting regular research. An ability to gather systematic and methodical data from social listening, carry out market research and analyze results is preferred.
• Project Management Skills: The SEO Specialist will lead projects to create content for all SEO campaigns. So, the SEO Specialist will work closely with the Project Management Team to ensure that all projects are done on time and on brand.
• Anticipating Needs: The SEO Specialist will need to proactively recommend new SEO opportunities, beta test strategies, and keep up with industry demands. You will also need to provide views on emerging technologies and digital marketing opportunities.
• Camera-Readiness: The SEO Specialist will be on camera periodically. So you must be an excellent communicator and have a dedicated workspace that’s camera-ready at all times.
• Affinity for Technology: Our SEO Specialist will be a tech-savvy Mac user and will not be intimidated by learning new technology. Experience in the following platforms is ideal: Semrush, Ahrefs, Google Analytics, Google Tag Manager, WordPress, Elementor, and Clickup.

REQUIREMENTS:

Education:

• Bachelor’s degree required
• Google Analytics Certification preferred

Experience and Values:

• 3 years of experience managing SEO campaigns.
• A proven track record of ROI on SEO.
• Experience managing omnichannel SEO campaigns.
• Basic understanding of sales-focused, web copywriting, and/or direct response copywriting.
• The ability to develop selling angles that support our high-level SEO strategy.
• Mastery of Google Analytics.
• Enthusiasm for details, organization, and deadlines.
• The ability to write, collaborate and adapt to strategy changes quickly.
• Experience working in a team-oriented, virtual environment is preferred.
• Connect deeply with Community Influencer’s core values.

OUR VALUES

1. Get closer to the customer
2. Everything you do sells or repels
3. Simplicity, never complexity
4. Identify the opportunity, overcome the obstacle
5. Audit before you act
6. Say what needs to be said, even when it’s hard
7. Leverage collective genius, but reject groupthink
8. There’s always an option C
9. Celebrate every win (and every failure)
10. Work is impossible without rest
11. Always do what’s best for Community Influencer®

COMMUNITY INFLUENCER® PERKS

Here are some of the amazing perks we offer our employees...

• Top-of-Market Salary
• Unlimited Paid Vacation
• Work From Home
• World-Class Health, Dental, and Vision Insurance
• Generous Retirement Plan
• Work Alongside A Talent-Stacked, High-Performance Team

Candidates must be US Citizens or Permanent Residents to apply.

Equal opportunity employer.