As the Associate Trade Marketing Manager,you will be responsible for supporting specific trade/dealer channels by executing marketing programs, product launches, merchandising strategies, and channel specific marketing initiatives to create demand and drive equity of the EGO brand. You must possess good interpersonal skills and be able to work effectively with a variety of team members within the organization. Our Associate Trade Marketing Manager must have excellent project management skills and the ability to adapt to rapidly shifting assignments and deadlines.

Associate Trade Marketing Manager Key Job Responsibilities:

• Channel Marketing Execution. Works closely with ACE and Dealer Customers and Chervon’s corporate sales team to develop strategies and execute marketing campaigns and activities to grow brand presence. These strategies and tactics must help drive new business and grow market share for the EGO brand.

• Channel Advertising. Supports Customer advertising and media planning in partnership with the customer’s marketing and Chervon corporate brand marketing team.

• Merchandising. Supports deployment and coordination of external resources, including creative ideation, to optimally expose EGO in channel partner’s retail and online environment. Collaborates with Customers/Chervon corporate sales teams to develop point of purchase materials needed to support the established sales plans (i.e. endcaps, side stacks, banners, POP, etc.).

• Content Development. Provide specific content and ideation for customer’s marketing and merchandising teams including digital and retail marketing teams.

• Product Launch. Works to support the Brand Manager in new product launch commercialization. This includes creating content strategies to support launches including commercialization communication, collateral, events, trade shows, selling tools and digital communications.

• Events. Supports all Customer’s Store/Show events in terms of coordination of resources and design.

• Customer Product Line Reviews & Meeting Support. Working closely with Chervon corporate teams, compile high quality, strategic presentations to Customers comprehensively covering brand strategy, marketplace trends, key insights, demand creation and general sell-in strategy.

• Collaboration. Collaborates with all marketing departments, sales management team and product management team to ensure effective brand strategy and execution within specific Customer channels.

• B2B Marketing. Provide specific content and ideation with sales to support distributors and landscaper business.

 Associate Trade Marketing Manager Requirements:

• Bachelor’s degree in Marketing or equivalent experience in a marketing specialist or advertising role required; MBA preferred;
• 3-5 years of relevant experience required;
• Exceptional knowledge of brand/marketing strategies, concepts and practices;
• Strong project management and performance measurement skills;
• Ability to develop strong relationships and work cross functionally;
• Exceptional written, verbal, public speaking and communication skills;
• Strong experience working with merchandising, packaging and events;
• Self-starter motivated by goals of project and challenges of rapid roll-out;
• Superb follow-through, problem-solving and communications skills;
• Ability to think strategically while driving tactical execution;
• Ability to work under pressure– recognize urgency, reset priorities and continue to communicate effectively;
• Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns;
• Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint);
• Experience in the home goods industry, working with key home center Customers a plus;
• Role may require travel up to 30%.

About Our Working Environment

Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance and an informal work environment with policies that support open PTO, a very competitive 401(k) program, parental leave, and transparent telecommuting.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.