Description

The Opportunity:

Since opening in 1996, the mission of Chelsea Piers Fitness has never changed: provide unrivaled space, unmatched sports facilities, and best-in-class programming all under one roof. Chelsea Piers has proven its commitment to world-class fitness with its 130,000 square foot flagship club in Chelsea and a stand-alone club in Downtown Brooklyn. In the Spring of 2023, Chelsea Piers Fitness will expand to Prospect Heights opening our second stand- alone 52,000 square foot club.

Both the Chelsea and Brooklyn locations feature studio-quality fitness programming, indoor swimming pools, recreational and competitive sports clubs, comprehensive personal training services, communal work and social spaces, artisanal food offerings, and a year-round calendar of social and cultural events that reflect the ethos of the neighborhoods they serve. Chelsea Piers Fitness is designed to inspire and reflect the creative needs of its members as they build toward achieving their fitness goals.

This is an opportunity to be a key person at the ground level of an ambitious, high end, growing fitness business. Our goal is to deliver consistently positive and engaging member experiences and an exceptional Personal Training department essential to achieving our aspirations.

Role & Responsibilities

The Personal Training Director (PTD) of Chelsea Piers Fitness will manage all aspects of the Personal Training Departments at our Chelsea, Downtown Brooklyn, and Prospect Heights clubs. The Personal Training Director will be successful by maintaining a fully staffed training department that is sales driven and committed to offering the best-in-class training experience to our members. Responsibilities of the role fall in to three primary categories:

1. People Management of Personal Trainers (50%)
2. Sales (30%)
3. Training and Development (20%)

People Management

• Serve as direct manager to all Personal Trainers across Chelsea (20 trainers), Downtown Brooklyn (15 trainers) and Prospect Heights (15 trainers) clubs
• Coach and motivate all Personal Trainers to achieve individual & team KPIs
• Host monthly team meetings to support Personal Trainer development and share relevant company updates
• Conduct continuous performance management to maximize trainer potential
• Review and approve Bi-Weekly payroll for all Personal Trainers, managing floor hours and timecards

Sales:

• Coach Personal Trainers on best sales practices to increase conversion rates, client retention, and referrals
• Work with sales team to ensure smooth transition of a member from membership sales to training
• Lead sales coaching seminars to help Personal Trainers close leads and grow their book of business
• Ability to leverage data to ask questions and drive performance
• Implement creative initiatives and promotions to generate new training business while maintaining high margins

Training and Development:

• Facilitate the hiring of all new Personal Trainers:
  • Coordinating & conducting phone screens, interviews, demo training sessions
• Facilitate the successful onboarding of all new Personal Trainers:
  • Create detailed 90-Day plan for all new Personal Trainers to build book of business
  • Meet weekly with new hires to track progress against 90-Day plan
• Develop a recruiting pipeline to ensure a fully staffed Personal Training department at all times
• Deliver in-club workshops and ongoing education to support the development of personal trainers
• Ensure all new Personal Trainers can properly complete InBody, FMS and any future evaluation tools

KPIs:

• Analyze and understand Personal Training KPIs
• Achieve and exceed Personal Training Team monthly and annual KPIs including:
  • Sales Revenue
  • Paid Sessions Redeemed
  • Complimentary Sessions Redeemed
  • Comp-to-Close %
  • Penetration %
  • Client Retention %

Qualifications

Qualifications:

• Bachelors Degree
• Exceptional people management skills and ability to manage 50 direct reports
• In-depth knowledge of the fitness industry and a personal engagement in fitness and sports
• Experience managing a large team across multiple venues
• Ability to handle multiple projects, working both collaboratively and independently
• Excellent organizational skills and attention to detail
• Strong written and verbal communication skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience with various fitness software platforms such as Exerp, Zoho, and Microsoft teams is a plus
• Ability to commute to Chelsea and Brooklyn

Estimated Total Compensation Package:

• $100,000 - $130,000 Benefits