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CENGAGE LEARNING, INC.
Illinois, IL | Full Time
$73k-93k (estimate)
0 Months Ago
Health Care Service
Illinois, IL | Full Time
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1 Month Ago
Digital Marketing Specialist (Remote)
$73k-93k (estimate)
Full Time | Print & Book Publishing 0 Months Ago
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CENGAGE LEARNING, INC. is Hiring a Remote Digital Marketing Specialist (Remote)

We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. What you'll do here: Performance Marketing is looking to add to our growing team of Digital Marketing professionals who love learning new technologies and tools! Digital Marketing Specialists help manage our email marketing campaigns, monthly newsletters, chatbots, promotional advertisements, web forms, and support SEO initiatives. They take full responsibility for the development and implementation of their own workflows and processes. They are held accountable for the execution and optimization of digital marketing initiatives that will maximize brand awareness and lead conversions. Digital Marketing Specialists follow changing market trends and use data-backed insights to establish the levels of engagement received for their mediums. They identify a direction for their campaigns based on industry learnings, best practices, and the use of their knowledge and creativity to try new things that’ll keep us on the cutting edge. Your responsibilities: Work with internal marketing teams to plan, execute and improve ongoing digital touchpoints, including promotional and campaign advertisements across the site Monitor and report on marketing campaign metrics and present recommendations to help shape future marketing strategies Research digital trends and analyze results to update digital advertisements on an ongoing basis Maintain marketing documents, including standard operating processes, campaign tracking sheets, key recommendations, and Search Engine Optimization (SEO) data reports Coordinate with cross-marketing teams to set up email marketing newsletters, proofread copy, and test email content as needed Partner with the SEO and conversion rate optimization (CRO) managers to manage day-to-day optimization recommendations across landing pages and upkeep backlink profiles and broken links Remediate SEO-related performance issues in collaboration with SEO Manager and developers Other duties as assigned Skills you will need here: 1-3 years of marketing experience or related internships Ability to identify, interpret, and act on Marketing data Driven by curiosity, and can learn new technology and tools quickly Excellent verbal/written communication and ability to communicate issues promptly Excellent critical thinking skills, problem-solving skills, and attention to detail Ability to work within deadlines and in a fast-paced environment Ability to manage competing priorities and has great time management skills Self-directed and able to take on responsibilities with minimal supervision Strong work ethic and is partnership-focused Deliver a variety of digital assets Treats others with respect and dignity at all times Proficiency with Microsoft Office Suite Bachelor’s degree preferred or equivalent experience Familiarity with Salesforce reporting is a plus Familiarity with HTML5 is a plus Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at 1 (617) 289-7917. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. Base Pay Range The full base pay range has been provided for this position. Individual base pay will vary based on qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. $49,500.00 - $79,200.00 USD Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Print & Book Publishing

SALARY

$73k-93k (estimate)

POST DATE

03/18/2023

EXPIRATION DATE

03/21/2023

WEBSITE

cengage.com

HEADQUARTERS

BOSTON, MA

SIZE

3,000 - 7,500

FOUNDED

1994

CEO

MICHAEL HANSEN

REVENUE

$1B - $3B

INDUSTRY

Print & Book Publishing

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The job skills required for Digital Marketing Specialist (Remote) include Digital Marketing, Insight, Email Marketing, Initiative, Microsoft Office, Time Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist (Remote). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist (Remote). Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Specialist (Remote) positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist (Remote), it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist (Remote). You can explore the career advancement for a Digital Marketing Specialist (Remote) below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Specialist job description and responsibilities

Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.

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Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.

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Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.

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A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.

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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Build Social Media Marketing Skills.

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Learn How Email Marketing Works.

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Stay Updated on the Latest Digital Marketing Trends.

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Allocate Budget for Digital Advertising.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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