Are you a marketing & communications leader looking for an exciting opportunity in the healthcare industry, working on technology that can have a positive impact for millions of people? Do you love to face difficult problems head on, and thrive in a fast-paced environment? If so, we would love to speak with you about joining our team.

Job Overview

The Director of Marketing & Communications should share our vision of enabling healthcare in the home, through innovative effortless monitoring solutions, and will play a pivotal role in the company (with room for growth). This autonomous role for a marketing director will spearhead building the Marketing & Communications function at Casana and will report directly to the Chief Commercial Officer.

Key Responsibilities

• Develop and execute the Casana advertising strategy, creative strategy, and media strategy. 
• Execute marketing campaigns across all channels to drive user growth, revenue, awareness and customer acquisition.
• Develop and optimize digital marketing content including copy, images, and videos utilizing data-based best practices to drive conversion.
• Conduct market research and set up tests for new marketing channels and campaigns, using results to further optimize strategy. 
• Lead brand events, Casana’s media relations, PR, and speaking engagements, including building creative assets / collateral.
• Manage Casana’s website and blog.
• Help lead our first public product launch.
• Work closely with a range of cross-functional teams - product managers, sales, and engineering - to develop go-to-market marketing strategy and drive launches for our products.
• Utilize market research to feed into the marketing strategy, honing in on the right channels to deliver the KPIs including offline and online.
• Develop product positioning and messaging informed by research, market insights, and product understanding.
• Partner with external partners, e.g. brand agencies, when necessary to bring our brand and marketing strategy to life.
• Inform the marketing technology stack including demand generation, marketing automation, and analytics.
• Establish quarterly OKRs for all paid channels and track progress of overall marketing program.

Required Skills and Experience

• 4 years of relevant experience in a high growth startup with work that spans consumer marketing, growth, and digital marketing. 
• Experience working on marketing throughout a product’s lifecycle.
• Experience working in B2B and B2C settings. 
• Experience working with and leading highly collaborative cross-functional teams in a fast-paced environment.
• Comfortable with marketing strategy & planning.
• Master storyteller who can craft compelling narratives across different channels.
• A strong communicator and collaborator, works effectively across all members of the organization. Can communicate ideas and results clearly and confidently to senior stakeholders.
• Analytical and strategic, solution-oriented with a bias for using data to drive action and solutions.
• Adaptable and enthusiastic to take on assignments as needed to support the team.
• Experience managing a budget across paid and organic channels.

Desired Skills and Experience

• Experience in the healthcare sector.

Company Description

Casana is revolutionizing home healthcare by creating clinical-grade technology that unobtrusively checks a person’s health. Backed by a top-ranked VC and led by a CEO who founded and led a tech unicorn to a successful IPO, Casana is designing and building the home-health platform of the future. We are seeking bright, driven candidates to join our team.

Casana creates technologies that enable healthcare in the home. Casana has created a toilet seat-based cardiovascular monitoring system that is self-contained, cloud-connected, and installs directly on a standard toilet. The Heart Seat requires no user behavior change and is capable of capturing multiple key clinically relevant measurements, including heart rate, blood pressure, blood oxygenation and cardiac output. 

We offer competitive salaries, excellent benefits, unlimited paid time off, and an opportunity to work in a fast-paced, purpose-driven, collaborative environment.