About the Role:

We are looking for a passionate, collaborative and forward-thinking Paid Media Specialist to join us as we grow and thrive in a dynamic and exciting industry. This role touches on all aspects of display/social marketing channels including Facebook ads, Google ads, Microsoft ads and more. The ideal candidate must possess a keen understanding of the online space with B2C experience and a background in social and display (hands on keyboard preferred.) The candidate has strong organizational and analytical skills with an inherent ability to find trends by analyzing large data sets. This role is part of the CARS Growth Marketing team and reports to the Manager of Performance Marketing.

Responsibilities include:

• Implement and manage campaigns across display and paid social platforms, establish optimization plans based on performance of campaigns, provide measurement and performance insights. 
• Collaborate on the development of media strategies and plans including creatives/messaging, flighting, budgeting and KPIs. 
• Develop audience targeting and segmentation strategies to execute campaigns (including retargeting, custom audiences, suppression lists, lookalike audiences and more.)
• Analyze data and identify trends/insights in order to achieve maximum ROI in marketing campaigns. 
• Provide creative solutions and optimize campaigns to meet KPI metrics including: CPM, CPC, CPA, CTR and more.
• Conduct A/B testing with various partners, ad formats, audiences, bid strategies, copy variations, images/multimedia, etc. 
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month. 
• Compile data across partners and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development. 
• Monitor the latest trends in social media, including advertising formats, product updates, new channels and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services.
• This role requires someone who thrives on finding ways to constantly improve the programs by looking for new ways to enhance performance.

Preferred Skills:

• Bachelor Degree in Business, Marketing, Advertising or related field. 
• 1-2 years of paid social and display media experience in the B2C space. 
• Proven experience managing campaigns in Facebook Ads Manager and Google Ads (bonus for experience with additional social/search platforms) including optimization, ad placement, budget management, pixel creation and advanced reporting. 
• Social analytics and data analysis capabilities (i.e. Google Analytics, Facebook Analytics) and an understanding of tracking and conversion optimization. 
• Experience working in a fast-paced environment along with a proven track record of driving results via conversion-driven media campaigns. 
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.

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