About Caresfield:

Founded in 1990, this family-owned business has grown from one to 65 and counting. We are proud to serve the healthcare industry by offering high-quality healthcare consumables to hospitals and other healthcare facilities across the United States. With our patient ID solutions and disposable tourniquets, we strive every day to enhance communication and improve the safety of healthcare employees and patients.

Summary: This is an exciting opportunity to work with a highly experienced, family-owned US manufacturer and distributor of healthcare products that keep patients and staff safe. Reporting to the VP of Sales and Marketing, this role will drive commercial and operational results in the organization through the development and execution of marketing strategies and close collaboration with the sales and product management teams. The right candidate has a growth mindset, is passionate about process and training, knows how to drive cross-functional collaboration, and has excellent communication and time management skills. This role requires a high-energy, highly-adaptable, successful achiever with a positive.

All team members need to embody our 5 Core Values: Work with a Purpose, Act Accountably, Perform Positively, Commit to Caring, Inspired by Integrity.

Supervisory Responsibilities: 

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department. 
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees and in accordance with company policy.

Essential Functions:

• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches. 
• Identifies new market segments that will benefit from company products. 
• Prepares effective advertising campaigns based on market research. 
• Maintains knowledge on emerging products and services. 
• Collaborates with senior executives to develop growth plans for the organization. 
• Forecasts, drafts, implements, and oversees the department’s operating budget. 
• Manage the cleanup and enrichment of the marketing database 
• Establish marketing lists for campaigns to align with segmentation strategy 
• Develop a marketing data strategy that will provide insights necessary to drive lead generation and conversion 
• Measure and report on team-wide efficiency by role and campaign, including measurement of related sales activities 
• Ensure the company is compliant with and meets best practices for data privacy regulations (currently within the US, potentially internationally) 
• Performs other related duties as assigned.

Work environment: Home based. Must have a suitable working environment that will include reliable high-speed internet access and a desk, along with quiet surroundings that will allow conversations with customers without interruption.

Physical Requirements: 

• Prolonged periods of sitting at a desk and working on a computer. 
• Must be able to lift 15 pounds at times.
• Ability to travel occasionally for tradeshows and company events (5 %) 

Position Type & Schedule: Full Time; Monday – Friday, 40hrs/week (exact schedule TBD by supervisor)

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills. 
• Excellent organizational skills and attention to detail. 
• Strong analytical and problem-solving skills. 
• Strong supervisory and leadership skills (ownership, humility, flexibility, critical thinking, self-awareness) 
• Proficiency in Marketing Automation Platforms (e.g, HubSpot), CRMs (e.g., Salesforce), eCommerce Platforms (e.g., Magento), ERPs (e.g., GP), Microsoft 365 cloud (SharePoint, Word, Excel, Outlook, Teams), and Google business tools (Analytics, AdWords) 
• Experience managing database and process flows in CRMs and marketing automation platforms 
• Expertise in lead scoring and quantitative analyses to determine, ROI, forecasting, and program effectiveness 
• Able to find meaning in complex data sets and communicate in simple, digestible terms 
• Positive, optimistic and upbeat attitude, highly adaptable personality, and maintains composure under stress 

Education and Experience: 

• 5 years working in marketing execution and 3 years management experience (B2B, healthcare preferred)

Other duties: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

More About Our Core Values:

1) We Work with A Purpose

• Plan Carefully
• Be Under Control
• Perform with Intention
• Have the Eagle’s View

2) We Act Accountably

• See It,
• Own It,
• Solve It,
• Do It.

3) We Perform Positively

• Emphasize What is Good;
• Be Practical not Cynical: “Cynicism is Not Wisdom”,
• Always Committed to Change and Progression

4) We are Committed to Caring

• Be Generous,
• Be Understanding,
• Be Kind.

5) We are Inspired by Integrity

• Be Loyal;
• Own Your Mistakes;
• Honesty and Truthfulness are Foundational to us.

Caresfield is an equal opportunity employer. Caresfield will not discriminate against any applicant for employment on the basis of race, color, age, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, disability, or veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

Caresfield is a drug-free workplace