Position: Media Buyer 

Department: Marketing

Reports to: Marketing Manager

ROLE - The ideal candidate has a proven track record of positive return on investment from the campaigns.

• The Media Buyer is the key to a client’s advertising success - creating a comprehensive media buying strategy, building media campaigns, identifying highly targeted audiences, and driving a consistent flow of qualified B2B client leads. 

RESPONSIBILITIES

• Creation & execution of successful advertising campaigns.
• Analyze, and report on the effectiveness of campaigns throughout the entire customer journey (beyond the click) 
• Give detailed tracking of all ad campaigns and provide insights for improvements.
• Identifying and targeting highly qualified audiences and new campaign opportunities.
• Total ownership of paid media lead in-flow & scale paid media ads on all platforms
• Test new paid media channels (podcast sponsorship, Snapchat ads, Tiktok ads, chatbots, sms)
• Optimize paid media efforts to turn ads profitable.
• Continuously A/B test to maximize efficiency and growth
• Stay up-to-date with developments & trends to draw the audience's attention
• Develop procedures, policies, guidelines and standards to ensure consistent ad creation & management

RESULTS (What results do you expect in the first 90 days in this position & what results do you expect in the long term)

• 90-day:
  • Develop a full funnel integrated paid media strategy 
• Longterm:
  • Increased qualified lead volume for each sales initiative / funnel. 
  • Expanded company exposure on social media outlets

REQUIREMENTS

• Experienced in Hubspot
• Experience in building lead generating ads targeting B2B,B2C, ABM (a plus) audiences
• Certified in Google with experience in developing and executing a paid media strategy on Linkedin and Facebook.
• Preferred experience working in a digital advertising agency.
• Experience working with Amazon Seller community and industry a plus
• ROI minded with a proven track record positive ROAS (3X ) 
• Proven ability to clearly report on and communicate ad campaign data. 
• Possess up-to-date expertise of all platforms utilized and implements best practices (seeks creative ways to glean this information).