Sales and Marketing Director

Amenida Seniors Community is seeking a high-performing Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to: community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing.

Plan, develop, and execute sales and marketing strategy in order to obtain 100% occupancy at Amenida Seniors Community and strengthen community relations.

 Sales Responsibilities:

• Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy
• Initiate and execute plans to increase resident retention rate
• Monitor competitive activity, and develop proactive and reactive plans
• Develop and implement comprehensive sales strategies to drive occupancy success.
• Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. for future reference and follow-up.
• Meet the community's move-in and census goals each month or identify barriers for meeting the goals.
• Provide required information and communicate effectively with the General Manager about move-in activity and resident/family needs.
• Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.
•  Makes presentations to professionals and service clubs with the goal of increasing interest and occupancy in the residence
• Ensures all marketing and admission packages are complete and on hand
• Research and maintain information on local competition including rates, specials, services, etc. and report to the senior leadership team.

Marketing Responsibilities:

In collaboration with marketing department, creating content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches, multimedia presentations, sales material and corporate pitches, proposals and presentations

• Plan and implement marketing activities and events.
• Act as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty
• Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback and questions, identifying any that would require attention
• Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.

Business Development Responsibilities:

• Enhance and streamline sales, marketing, customer service processes
• Participates in the Quality Improvement Program.
• Collaborate with General Manager in managing P&L, streamline spending, financial reporting and payroll processing.
• Other duties as may be assigned

To be successful in the Senior Living Sales and Marketing Director, individuals must be committed to developing, maintaining and demonstrating the following:

Education and Experience:

• A minimum of 3 years of experience in a sales and marketing managerial role in seniors residence or similar industries.
• Diploma or Degree from a recognized college or university in Marketing or Business

Skills and Abilities:

• Advanced oral and written communication skills, including presentation and group facilitation.

• Proven sales executive experience, meeting or exceeding target
• Proven ability to drive the sales process from inquiry to close
• Proven ability to articulate the distinct aspects of Amenida Senior Solutions offerings
• Ability to position Amenida against competitors
• Ability to work well with others and promote a team environment.
• Excellent listening, negotiation and presentation skills
• Excellent verbal and written communications skills

• Ability to work independently with limited direction.
• Excellent judgment, problem-solving skills with ability to make appropriate decisions under pressure.
• Ability to exhibit a professional attitude and image with a commitment to quality service.
• Thorough knowledge of Microsoft Office applications.