Description

SUMMARY

Using deep knowledge of the client’s business and industry, an Account Supervisor at Butler/Till, in collaboration and partnership with the Account Director, serves as a trusted marketing consultant to clients to enable their strategy and best leverage Agency marketing services to meet their emerging needs. They are highly skilled marketing professionals that oversee and manage all aspects of an account, or multiple accounts, including the cross-functional collaboration and workflow of their team. An Account Supervisor leads the client forward by proactively leaning into initiatives to grow their business. They add value to the client-Agency relationship by providing insights, analysis, and strategies that enable the achievement of key business outcomes, further enabling client satisfaction and organic, profitable revenue.

KEY OUTCOMES & RESPONSBILIITES

Key Outcome: Profitable growth and retention of accounts

Key Responsibilities:

• Lead the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing). Monitor and effectively manage accounts to scope. Contribute to plans to improve unprofitable or declining accounts.
• Maintain accurate account forecasts and successfully manage account finances.
• Define and continuously reevaluate strategies for how the Agency can contribute to the client’s on-going success as part of evergreen account planning.

Key Outcome: Long-term health and vitality of client and client-partner relationships

Key Responsibilities:

• Establish, maintain and grow strong, role-appropriate client relationships.
• Advocate for client feedback and lead productive direct feedback discussions with clients and client-partners.
• Deliver customer intimacy by seeking to understand client and client-partner perspectives and through diagnosing opportunities or issues. Make recommendations for change by developing action plans and managing through any barriers to success. 
• Successfully collaborate with the client, and their other external partners/agencies, on idea generation, strategic planning activities, and joint deliverables. 

Key Outcome: Broadening and diversification of client service offerings to meet their evolving needs

Key Responsibilities:

• Actively listen for client challenges and opportunities , and capitalize on them as they arise. 
• Establish context and leverage Agency resources to resolve or bring forward relevant paid or non-paid media solutions and strategies that meet emerging client needs.
• Ensure Agency service offerings are extended and effectively represented to our clients.

Key Outcome: Transformational client business impact

Key Responsibilities:

• Oversee the team in developing a meaningful analysis of the client’s business, category, competition, and audience, including implications that will have the most significant impact.
• Serve as the client’s marketing counsel by leading them forward in meaningful ways that strategically elevate their input.
• Engage clients in forward-looking planning that is supported by relevant business analysis and implications, in collaboration with the Account Director and other cross-functional peers.
• Ensure client objectives and expectations are clearly communicated to internal stakeholders to support Agency’s best work.
• Partner with cross-functional teams to develop relevant strategies and solutions to client opportunities and challenges by leveraging key insights. Define and align on client success metrics.
• Lead the team in leveraging Agency research tools and techniques to ensure the client’s business, category, competition and audience is strategically represented and continuously elevated in the work. 
• Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards.

Key Outcome: Cross-functional collaboration and strategic alignment

Key Responsibilities:

• Manage an end-to-end, cross-functional workflow that cultivates collaboration, to level up client deliverables and results. Ensure a clear scope-of-work and contribute to internal RACIs to facilitate the process.
• Responsible for overseeing the successful development of strategic briefs to guide the Agency’s cross-functional work, contextualizing client challenges and opportunities, and setting the foundation to deliver meaningful work that supports client business objectives.
• Ensure the client’s business, category, competition, and audience are properly represented from activation through optimization.
• Lead the BT day-to-day, cross-functional team in effectively onboarding new client team members into existing client organizations. 
• Support the Account Director in effectively on-boarding new client organizations, accelerating the achievement of quality and profit. 

Key Outcome: Engage, retain and enable performance of talent – exclusive to managers of people

Key Responsibilities:

• Contribute and proactively manage to account talent plans. Assess, hire on-board, and grow role-appropriate talent to meet client needs.
• Manage a team of Account Executives/Senior Account Executives, setting clear, outcome-based, aligned performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work towards goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential. 

Other Responsibilities:

• This role may include contributing to net new business opportunities for the Agency through participation in new business research, strategy, and support.
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

Requirements

QUALIFICATIONS

• 7 years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Ability to successfully contribute to retaining and growing accounts through nurturing key client relationships, becoming a strategic partner and advisor to the client, diversification of services, and discovering new opportunities to work with clients for mutual benefit.
• Experienced manager of people required.
• Excellent written and verbal communication skills. 
• Strong presentation skills.
• Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance, preferably within an agency, preferred.
• Required intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint.
• Agency experience preferred.
• Experience with media planning and marketing research tools a plus.
• Preferred use of Project Management tools

CORE COMPETENCIES 

• CUSTOMER INTIMACY: Ability to create trusted, loyal, role-appropriate client partnerships that drive business impact, through deep knowledge of client businesses and their customers, and the resulting services and solutions provided.
• CRITICAL THINKING: Ability to make informed decisions by evaluating several different sources of information objectively; analysis of facts as a guide to belief or action.
• COLLABORATIVE: Works with relevant partners across the business to plan and act to produce highest value for client. Operates with openness and conveys information quickly. Acknowledges interdependencies and builds connections that enable service to client. Extends trust by openly listening, showing respect and creating joint solutions.
• AGILE: Able to continuously learn and quickly adapt to changing requirements or first-time challenges easily and quickly with results. 
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments. Continuously seeks to improve work processes for better results, less time, less cost for higher value.
• DISCIPLINED: Thinks, plans and prioritizes work on an ongoing basis. Plans and aligns with key team members before acting. Creates opportunities to reflect and improve continuously.