WE WANT YOU! Apply to work in a fast-paced and fun environment! We are seeking a Marketing professional to drive business results through effective marketing and community initiatives across all Burn Boot Camp locations between in Rochester MN, La Crosse WI, Holmen WI, Wausau WI and Appleton WI (coming soon). An expert communicator and strong leader, the Marketing & Communications Manager will act as a liaison between key stakeholders including Operations Managers, Lead Trainers, Leadership, agencies, community partners and Fit Member Ambassadors.

A B O U T U S:
Burn Boot Camp is leading the charge to create healthy communities all over the world. Burn sets itself apart by creating a hybrid program of maximum intensity and gritty effort combined with unparalleled positivity, motivation, encouragement, and teamwork. The company strives to empower women to believe they can do anything they set their mind to, and with the support and dedication of the nation's elite personal trainers, clients learn the tools to reach their goals and create a new lifestyle. The supportive community at Burn Boot Camp is what makes it the strongest fitness company on the planet.

Core Values:

PEOPLE FIRST • Providing members with value through our incredible fitness product. Providing team members value through development of sales skills.

AUTHENTICITY • Burn is an inspiring solution for anyone to transform their life delivered through a genuine presentation of our product that maximizes Burn value. 

PRIDE IN RESULTS • Defining how and why KPIs are measured and communicating KPI goals empowers team members to feel connected to location achievements.

INTEGRITY • The Burn sales process provides the framework and structural integrity to the foundation of your financial success. A whole and undivided approach to delivering the Blue Carpet Experience will transform the gym.

With several open locations in the Midwest region, our award winning team is growing. We are actively seeking the strongest and most passionate candidates to be a part of our dream team and spread the Burn Boot Camp mission.

This position will work both independently and in a team setting, with direct management of external agencies. This person must be comfortable making decisions, taking initiative and influencing others. Foundational marketing strategy knowledge and the desire to execute to completion is required. This self-starter must be detail-oriented, organized, and proactive.

We are a female-focused business driven by purpose, passion and impact.

Opportunity for advancement and additional team support may be available.

This is a full-time position. While this is a remote position, a local to La Crosse candidate is necessary as in-gym presence is required from time to time.

Burn Boot Camp is a fitness franchise with 330 locations nationwide. 

Responsibilities:

Marketing Strategy

· Stay informed of new developments in the field of marketing and communications and industry news to foster ideas and innovation

· Identify gaps, solutions and opportunities to maximize efforts and results based on company objectives and gym performance

· Develop an understanding of the franchise marketing strategy, as well as each gym’s short and long-term goals and planned initiatives

· Assist in Annual Planning to develop an Annual Calendar

· Develop the Social Content Calendar and direct work to others for execution

· Own Marketing budget and measurement

Tactical Planning

· Direct and collaborate with key stakeholders on month-to-month initiatives with proactive planning towards quarterly and annual initiatives

· Create and finalize monthly initiatives and present to team members; maintain accuracy and drive to completion for results

· Oversee creative execution through all channels of marketing for both internal and external audiences

· Write copy for in-gym signage, newsletters, email, text, etc.

· Manage email/text marketing systems

· Lead and organize special events and be on-site, as necessary

· Coordinate marketing wholesale needs

· Plan and coordinate community and philanthropic initiatives

Team Integration

· Work alongside marketing agencies and Midwest Burn key stakeholders to understand strategic initiatives and execute accordingly through the tactical phases

· Build strong partnerships throughout the organization and with key community partners to ensure all are working towards the same goals

· Develop and leverage community partners and external relationships for results

· Work directly with Burn Boot Camp Headquarters to receive marketing strategy and inputs

· Work directly with Fit Member Ambassadors to communicate upcoming initiatives and facilitate collaboration

· Manage external Marketing partners including onboarding/offboarding process and relevant training

· Influence to champion the process including Initiative Briefs, Ticketing, Social Media Content Calendar, etc.

Requirements:

· Positive attitude

· Strong communication skills

· Attention to detail

· Highly organized

· Ability to multi-task

· Ability to accept and apply constructive feedback

· Self-starter

· Adaptable

· Small Business mindset

· Team player

· Creative thinker

· Design Eye

· Flexible schedule

· Graphic Design experience is preferred (Photoshop, Adobe, Canva)

· 5 years of Marketing experience

· 3 years of Team Management experience, preferred

Perks Include:

· Paid vacation

· Retirement Plan

. Complimentary Burn Boot Camp membership

· 25% off retail and nutrition products