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Marketing Coordinator

Columbus, OH | Full Time
21 Days Ago

Job Description


Make Lives Better Including Your Own. Incredible opportunity to receive professional sales training and sharpen you skills. Many career advancement paths available to those who are interested. Great residents, Families and Committed Staff. Become Part of Our Family!Make a difference by finding solutions to the things that are making life harder. If you want to work in an environment where you can become your best possible self, join us!  You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.  Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.  Additional benefits offered include, but are not limited to:
  • Tuition Reimbursement
  • Free Meal per shift
  • Bonus pay for referring staff and residents
  • 401 (k)
  • Pet Insurance
  • Adoption Reimbursement Benefits
  • Variety of Associate Discounts
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.  Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.


Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.

  • Maintains and/or improves upon the occupancy level of the community in accordance with marketing and business plans. Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
  • Assists in the sales process by helping prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs. Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families. Provides appropriate community and company information to anyone who inquires. Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan and as directed by the SMD (Sales & Marketing Director).
  • Coordinates and completes all activities needed for the sale and converts deposits to move-ins, including, but not limited to, visiting the prospect’s home, health care providers, or other locations and ensuring that the required forms are completed by the prospect, his/her physician and family prior to move in.
  • Communicates daily with SMD and other key associates regarding the status of all prospective move-ins. Utilizes the “Resident Move-In Status Log” to record pre-residency steps and to facilitate communication.
  • Coordinates the move-in process for new residents in an efficient and welcoming manner, as needed. Ensures paperwork completion, residence preparation, mover scheduling, community support and resident orientation.
  • Provides administrative support for the Marketing Department.
  • Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the SMD. Uses relevant community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and/or referral source activities and events as specified by the community marketing plan and SMD.
  • May answer phone calls and log leads according to established protocol into the prospecting system.
  • Assists SMD with execution of marketing plans to achieve community occupancy goals.
  • Prepares data for weekly and monthly reports. Provides sales performance information to SMD.
  • Maintains working knowledge of the lead management system and uses to develop reports. Inputs sales and marketing activities, as directed, in a timely manner and according to systems standards.
  • This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.


    Education and ExperienceHigh school diploma or General Education Degree (GED) and a minimum of three to five years administrative experience, preferably in the retirement or medical industry or pharmaceutical sales, with a proven track record of focus on customer service is required.


    Certifications, Licenses, and Other Special RequirementsNone


    Management/Decision MakingUses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to supervisor and when to handle them personally.


    Knowledge and SkillsHas a working knowledge of a skill or discipline that requires basic analytic ability. Has an overall understanding of the work environment and process. Has working knowledge of the organization. Ability to greet staff and visitors in a courteous and friendly manner. Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community. Knowledge of state regulations impacting or directing the delivery of services, if applicable. Ability to effectively listen and communicate verbally and in writing. Ability to effectively manage time, tasks and projects in a dynamic environment. Ability to build trust and act honestly in relationships with others. Ability to assess and understand customers’ expectations, needs and circumstances. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity. Ability to operate personal computers and related software including Microsoft Office applications. Ability to learn and operate the customer relationship database. Ability to keyboard accurately and efficiently.


    Physical Demands and Working Conditions

    • Standing
    • Walking
    • Sitting
    • Use hands and fingers to handle or feel
    • Reach with hands and arms
    • Talk or hear
    • Ability to lift:  up to 50 pounds
    • Vision
    • Requires interaction with co-workers, residents or vendors
    • Possible exposure to communicable diseases and infections
    • Requires Travel:  Occasionally

    Brookdale is an equal opportunity employer and a drug-free workplace.

    Skills for Marketing Coordinator

    The job skills required for Marketing Coordinator include Planning, Customer Service, Sales and Marketing, Microsoft Office, Scheduling,and marketing plans etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Coordinator. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Coordinator. Select any job title you are interested in and start to search job requirements.

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    Career Path for Marketing Coordinator

    The following is the career advancement route for Marketing Coordinator positions, which can be used as a reference in future career path planning. As a Marketing Coordinator, it can be promoted into senior positions as a Media Design Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Coordinator. You can explore the career advancement for a Marketing Coordinator below and select your interested title to get hiring information.