Description

Britten is a veteran-owned (VSOB) creative production house dedicated to delivering innovative signage, displays, and event branding solutions that make our customers stand out in a crowd. For 35 years, we’ve leveraged our state-of-the art design, printing, fabrication, and manufacturing capabilities to propel high-impact campaigns and promotional ideas into the world. Always on time, on strategy, and on budget, we build the stuff that helps people, communities, and businesses flourish and prosper.

Located in Traverse City, Michigan, this creative production studio known as Britten seeks talented individuals to join our team. We’ve built a reputation for saying "yes" to projects others won't touch. Our people make that possible, individuals who put a premium on thoughtful service, care about the people next to them, and are willing to go the extra mile on projects they touch.

What We Seek...

We are looking for a creative and enthusiastic individual to leverage your expert knowledge of digital marketing and user experience to develop, and oversee the execution of strategies to meet the marketing teams goals and objectives. 

We want people who align with and can live our core values:
We Say Yes
We Hustle 

We Think Bigger
We Keep Promises
We Build People Up

Job Summary and Job Functions

• Plans, executes, and optimizes cross-channel campaigns (SEO/SEM, database marketing, email, social media, and display advertising) 
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). 
• Identifies trends and insights and optimizes spend and performance based on the insights. 
• Brainstorms new and creative growth strategies through digital marketing. 
• Plans, executes, and measures experiments and conversion tests. 
• Collaborates with internal teams to create landing pages and optimize user experience. 
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 
• Identifies critical conversion points and drop off points and optimizes user funnels. 
• Prepare emails and manage drip campaigns
• Responsible for the translation of the UI/UX design wire-frame concepts to actual code that will produce visual elements for our web applications
• Work with graphic designers and content creators to bridge the gap between graphical design and technical implementation 
• Front-end web development using HTML, CSS and JavaScript 
• Develop new user-facing features 
• Ensure the technical feasibility of UI/UX designs 
• Optimize application for maximum speed and scalability 
• Assure that all user input is validated before submitting to back-end 
• Gather and refine specifications and requirements based on technical needs 
• Working collaboratively with other internal/external developers to produce a complete product 
• Interfacing with Britten subject matter experts to gather necessary details to complete web projects 

OTHER DUTIES

Please note this job description is not designed to be exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope of the position. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• 4 years of in marketing or a related field with a proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns 
• Experience with email marketing platforms such as SendGrid and ActiveCampaign 
• Experience in optimizing landing pages and user funnels 
• Experience with A/B and multivariate experiments 
• Solid knowledge of managing and implementing website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, NetInsight, Omniture, WebTrends, SEMRush, etc.) 
• Working knowledge of ad serving tools 
• Experience in setting up and optimizing PPC campaigns on all major search engines 
• Working knowledge of HTML, CSS, and JavaScript development and constraints 
• Basic understanding of frontend web development experience 
• Previous knowledge and experience working with CraftCms is a plus 
• Aggressive problem diagnosis and creative problem-solving skills 
• Strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen 
• Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques. 
• Align with and believe in the company core values: We Say Yes, We Hustle, We Think Bigger, We Keep Promises, We Build People Up 

 Physical Demands and Work Environment

• Office environment working atmosphere
• Moving self in different positions to accomplish tasks in various environments 
• Remaining in a stationary position, often standing or sitting for prolonged periods
• Moving about to accomplish tasks or moving from one worksite to another 
• Communicating with others to exchange information 
• Repeating motions that may include the wrists, hands and/or fingers
• Performing and assessing the accuracy, neatness and thoroughness work 
• Sedentary work that primarily involves sitting/standing
• Light work that includes moving or adjusting objects up to 20 pounds

Compensation and Benefits

A competitive hourly rate and/or salary is being offered and a full benefits package for all full-time positions. 

Benefits Package Highlights: 

• Medical, Dental and Vision Insurance coverage options
• 401K 
• Paid Holidays
• Paid Time Off (Full time employees) 
• Educational Assistance
• Life Insurance-company provided
• Reimbursement for safety glasses and/or work boots (if position requires and qualifies) 
• Company provided safety, skill development and/or leadership training opportunities

Britten, Inc. and its affiliates are equal opportunity employers and do not discriminate against otherwise qualified applicants in employment on the basis of race, color, religion, age, sex, national origin, genetic information, disability, or any other characteristics as protected by federal, state or local law. Britten, Inc. is a drug free employer.