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Senior Copywriter
Bright Health Minneapolis, MN
Full Time 7 Months Ago
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Bright Health is Hiring a Senior Copywriter Near Minneapolis, MN

SCOPE OF ROLE

The Copywriter is a creative ideator and clear communicator that generates marketing concepts and writes copy for those concepts across a number of mediums that communicate important messages that support business goals and marketing strategies. With a keen eye for detail, and a curiosity about the more regulated parts of our business, this copywriter needs to be obsessed with clarity and persuasion at once.

ROLE RESPONSIBILITIES

The Copywriter job description is intended to point out major responsibilities within the role, but it is not limited to these items.

  • Write & proof for various formats: direct mail, operational letters, required documents, collateral, digital & social media content that reflects our brand voice and meets the compliance & legal requirements
  • Research and use appropriate content sources while creating engaging content to meet project and business requirements
  • Distill and synthesize complex concepts and information (such as may be provided in creative & project briefs and other documentation), in order to effectively apply key messages
  • Proofread various material types, being detailed and juggle multiple projects in tight timelines. using appropriate language and understanding and applying health literacy tenets & AP style guidelines ensuring copy meets the objectives
  • Create content that is brand-correct, compliant, and consistent and that makes complex healthcare topics simple and easy-to-understand. Understand and apply the basics of Bright Health Group’s various brands’ tone & voice.

EDUCATION, TRAINING, AND PROFESSIONAL EXPERIENCE

  • Bachelor degree in Marketing, Journalism & Mass Communication, technical writing or related field required.
  • 12 years of marketing experience in corporate or agency environment, experience in copywriting, content development & proofreading required.
  • 10 years copywriting experience with healthcare and writing for direct response, demonstrable expertise in digital content development required.
  • Clear understanding for AP standards required.
  • Able to provide portfolio in interview.
  • Proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint) required.

PROFESSIONAL COMPETENCIES

  • Ability to develop copy in a fast-paced environment.
  • Work independently when appropriate, but partner with creative and marketing teammates, cross-functional team members and direct manager. 
  • Must be a collaborative and creative partner who is able to work with a variety of stakeholders across the organization.
  • Stay abreast of compliance while applying best practices in order to balance operational/functional feasibility.
  • Ability to build strong working relationships with the Creative, marketing & operational teams
  • Serve as a positive, energetic, collaborative and compassionate creative partner to a variety of stakeholders across the organization.

Job Summary

JOB TYPE

Full Time

POST DATE

08/19/2022

EXPIRATION DATE

10/17/2022

WEBSITE

brighthealthplan.com

HEADQUARTERS

ENGLEWOOD, CO

SIZE

<25

FOUNDED

2016

CEO

CHANTAL ROUSSEAU

REVENUE

$5M - $10M

INDUSTRY

Ancillary Healthcare

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The following is the career advancement route for Senior Copywriter positions, which can be used as a reference in future career path planning. As a Senior Copywriter, it can be promoted into senior positions as a Copywriter IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Copywriter. You can explore the career advancement for a Senior Copywriter below and select your interested title to get hiring information.

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