Media Producer

Classification: Full Time/Exempt

Department: Marketing

Reports To: Director of Content

ABOUT BRAND USA

As the destination marketing organization for the United States, Brand USA’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Established by the Travel Promotion Act of 2009 as the nation's first public-private partnership to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry policies, Brand USA began operations in May 2011.

As one of the best levers for driving economic growth, international travel to the United States currently supports 1.8 million American jobs (directly and indirectly) and benefits virtually every sector of the U.S. economy. Brand USA works in close partnership with more than 700 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences available in the United States of America. According to studies by Oxford Economics, over the past three years Brand USA's marketing initiatives have helped welcome more than three million incremental visitors to the USA, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs a year.

Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.

For industry or partner information about Brand USA, please visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com.

SUMMARY DESCRIPTION

The Media Producer sits within our Integrated Marketing team reporting to the Director of Content. The Media Producer plays a pivotal role in managing our Digital Asset Management System (DAM) and other content needs, including support to both internal and external teams, streamlining processes, and tracking content and development under the guidance of the Director of Content.The ideal candidate will have excellent organizational skills, strong interpersonal skills, an eye for photography, a take-charge attitude and proactive work ethic and an interest in multi-media curation and distribution.

MAJOR RESPONSIBILITIES

• Review and assess content to ensure world-class content representation of Brand USA initiatives, confirming that assets meet guidelines
• Ensure that proper licensing and intellectual property guidelines are followed. This requires a detailed understanding of issues related to trademarks, licensing, fair usage, talent and other rights-related topics in an effort to limit legal liability and protect Brand USA’s marks and platforms from external claims
• Be a power-user of the Digital Asset Management system (DAM) and train others to be competent users
• Continuously improve the DAM structure by better organizing content
• Manage, organize, and maintain other projects, systems, and platforms as assigned
• Edit video and imagery, including re-sizing and video capture - using Final Cut Pro, Photoshop and other software
• Utilize the content management system on all of our websites
• Manage and execute webinars both on and off Brand USA’s Global Marketplace
• Edit copy, video and imagery to ensure compliance with Brand USA editorial standards and ease of consumption on owned, earned and paid platforms
• Perform quality assurance, trouble-shooting potential issues and seeking solutions.
• Interact with constituents, agencies and vendors
• Accurately tag content (researching as needed)
• Administrate contracts with vendor partners
• Other responsibilities as assigned

EXPERIENCE & SKILLS REQUIRED

• At least 2 years of work-related experience in media production, international marketing, information management, integrated communications, or library science.
• Proficiency with project management.
• Strong written communication skills
• Basic ability with a Digital Asset Management System (Media Valet preferred), Photoshop, Final Cut Pro, Airtable, Wrike, Salesforce, Zoom, Word, PowerPoint, Excel, Box, Google Docs, Facebook, Twitter, YouTube, Pinterest, and Instagram
• Familiarity with Apple environment preferred
• Previous experience organizing content
• Interest in travel and tourism
• Ability to quickly learn new applications as needed and adapt to shifting priorities
• Flexibility to change in a test and learn setting
• Strong interpersonal relationship skills

EDUCATION & CERTIFICATIONS REQUIRED

• Undergraduate degree in digital media/production, library science, information management, or similar field (familiarity with the travel and tourism a plus) or equivalent work experience.

Work Environment

• Fast paced, professional office environment with moderate noise levels
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Some travel may be required

AMERICANS WITH DISABILITIES ACT (ADA)

Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.