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Social Media Manager
Booster Fuels Denver, CO
Full Time | Energy 6 Months Ago
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Booster Fuels is Hiring a Social Media Manager Near Denver, CO

About Booster

We're on a mission to accelerate the transition to clean, environmentally friendly, cost effective energy by creating the first fuel agnostic energy supply chain. We believe the adoption of alternative energies is slow because of access and we’ve begun to change that with our disruptive new supply platform. By delivering the right fuel to the right vehicle at the right time we create efficiency across the entire energy process. We’ve successfully applied this model to fossil fuels reducing carbon emissions by 1.1 lbs of CO₂ emissions with each delivery. Bio and alternative fuels are next. We’re the catalyst to better energy for you, your community and our planet.

Booster Social Media Manager 

Summary:

The Social Media Manager position will serve as a trusted advisor and subject matter expert in social and digital media strategy development and tactical campaign execution. Reporting to the Senior Director, Communications, this individual will guide and support Booster’s reputation, marketing and revenue growth efforts. 

This is a first-line subject matter expert position, with responsibility for overseeing and executing projects in the following areas: social media, public relations, creative design, marketing and communications, employee advocacy, human resources and recruiting, executive support, reputation management, crisis communications and thought leadership activities. 

Primary responsibility is to manage element(s) of the company’s social media channels strategy including integration with components of marketing campaigns (demand gen and lead gen, paid/unpaid), employee-related activities and day-to-day monitoring. This professional must understand, develop and communicate the social media strategy and vision to assigned work groups and internal clients. They will ensure alignment to functional, market segment and sales-enabling strategies across our footprint. 

Critical skills include social/digital media strategy development and execution, content development, organic and paid project/campaign management, promotion and engagement strategies, data analytics, creative design skills, and familiarity with leading social media platforms and best practices. Experience in branding activities including marketing campaigns, search engine optimization and marketing automation platforms is preferred. Familiarity with global social media strategies and tactics is also preferred. 

Desired Qualifications:

  • Experience with developing a programmatic approach to curating and managing various forms of publishable content – images, videos and written – to reach targeted customer groups. 
  • Familiarity in working with creative resource teams to develop engaging, experiential content.
  • Experience or deep understanding of B2B marketing preferred. 
  • Ability to develop and drive global-level strategies proven by testing and metrics, and to tweak strategy as needed.
  • Ability to analyze campaigns and translate/communicate data to contributors/stakeholders across business lines. Results and ROI should tie back to marketing/recruitment/branding objectives. 
  • Experience in providing direction to assigned project teams or work groups in a lead project management capacity. 
  • Proactive and works well under minimal supervision. 
  • Deep understanding of mainstream social media channels (with extensive knowledge of the LinkedIn platform specifically) and how they function in format (mobile and desktop); knowledge of global usage of these channels is a plus.
  • Experience using social media channels for crisis response and reputation management requirements
  • Experience with creative design tools and best practices to develop graphics for all social media channels. 

Typical duties may include but are not limited to the following (professional responsibilities may cross functions as needed):

  • Responsible for developing and implementing an engaging and unique company “voice” across all social media platforms and ensuring that all messages adhere accordingly.
  • Respond to comments and inquiries as appropriate.
  • Develop/manage company relationships with prominent market outlets, including key media and influencers.
  • Project management for a work group or project team.
  • Establishes priorities; provides work direction and assignments; monitors work to ensure deadlines met; conducts review. 
  • Can influence budget for social media campaigns and monitors for performance. 
  • Participates in the development and implementation of strategic plans to develop and promote content to maximize company sales and contribute to profitable growth.
  • Focus is on a single, easily identified brand
  • Deep understanding of SEO principles (e.g., keyword research and Google Analytics), and how SEO informs a social media strategy. 
  • Manages social media activities e.g. assigning and/or leading projects, developing/reviewing/editing/approving all forms of content for digital use.
  • Creative design skills to develop graphics for all social media channels. 
  • Participates in forecasting of internal and external needs to develop content for a wide variety of complex marketing and communications applications and programs.
  • Responsible for managing a production schedule.
  • Applies advanced communication knowledge, skills and principles.
  • Ability to manage multiple projects simultaneously, prioritizing work, critical thinking and problem solving.
  • Monitors budget performance of assigned projects.
  • Develops and maintains strong working relationships and contacts with prime, trade, local and social media outlets, creating earned media opportunities
  • Bachelor's degree in marketing, communications, or equivalent experience
  • 5-7 years progressive experience, including 2 years supervisory experience related to campaigns or projects. Industry experience preferred.

#LI-Remote

About Our Benefits

  • Keep Everyone Healthy. We know that you work to take care of your loved ones. That’s why we offer benefits that cover you and your family including 100% employer paid medical, dental, vision, disability and life insurance coverage for you!
  • Get a Boost. Take advantage of the Booster employee fuel discount and get gas at cost!
  • Recharge Your Batteries. We have unlimited responsible PTO. Take the quality time you need, when you need it. Take care of personal stuff. Stop and smell the roses. This is a marathon, not a sprint.
  • Be Part of Something.  Not only will you get to build something that could redefine consumer behavior, you’ll be an owner. Get Early Stock Options at a fast-growing startup with strong VC backing.

Some Background on Us!

Bloomberg.com, Green Diesel Maker REG Buys Stake in Startup That Gets Fuel Right to Vehicles

Fleet Management Weekly, Booster Expands its Mobile Energy Technology Platform to Include On-Demand Electric Vehicles Charging Capability 

Fortune, Low-paying jobs aren't going to solve women's unemployment crisis

Booster continues to win awards: Forbes Top Startup Employers 2021, PRWeek’s 2021 Hall of Femme, SVBJ’s 2020 40 Under 40, Business Intelligence Group’s 2019 Sustainability Service of the Year, and Women in Trucking’s 2019 Top Companies for Women to Work for in Transportation.

Individuals seeking employment at Booster are considered without regards to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition (except where physical fitness is a valid occupational qualification), genetic information, veteran status, or any other consideration made unlawful by federal, state or local laws.

Booster does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed

Booster doesn't accept unsolicited agency resumes and won't pay fees to any third-party agency or firm that doesn't have a signed agreement with Booster.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Energy

POST DATE

09/26/2022

EXPIRATION DATE

10/25/2022

WEBSITE

trybooster.com

HEADQUARTERS

Tustin, CA

SIZE

50 - 100

INDUSTRY

Energy

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The job skills required for Social Media Manager include Social Media Strategy, Leadership, Marketing Communications, Project Management, Public Relations, B2B, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Social Media Manager job description and responsibilities

As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.

03/06/2022: Lynchburg, VA

Manages marketing and advertising on social media.

02/05/2022: Eugene, OR

Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.

03/11/2022: Stamford, CT

Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.

02/15/2022: Las Vegas, NV

The social media manager also strategizes how to grow and further develop the business through social media.

02/15/2022: Ventura, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Social Media Manager jobs

Becoming a social media manager takes more than having a social media account.

12/23/2021: New Suffolk, NY

Most social media managers also have soft skills that help them excel at their jobs.

01/09/2022: Anaheim, CA

Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.

02/04/2022: Lincoln, NE

There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.

02/19/2022: Cedar Rapids, IA

Content curation has always been a major part of social media marketing skills.

01/12/2022: Wilmington, NC

Step 3: View the best colleges and universities for Social Media Manager.

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