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Marketing Associate
BNY MELLON
BNY MELLON Pittsburgh, PA
$60k-76k (estimate)
Full Time | Banking 1 Month Ago
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BNY MELLON is Hiring a Marketing Associate Near Pittsburgh, PA

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Dec. 31, 2022, BNY Mellon had $44.3 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing & Communications

It’s an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

Are you a self-starter looking to gain experience across all facets of marketing and communications? We’re looking for a Marketing Associate to help develop and execute integrated, multimedia campaigns that include digital, advertising, social, television and events. The ideal candidate for this role is excited about marketing and communications with experience in managing and executing multi-channel marketing programs.

Each day will see you involved in several different projects, so you’ll need to be able to pivot from one campaign to the next and take responsibility for executing and delivering specific elements of larger multi-faceted campaigns on time. The candidate will learn a lot in this role but you will be expected to use your own judgment and initiative to deliver the projects assigned to you on time and without hand-holding. You’ll be expected to do projects with a degree of autonomy.

Key Responsibilities: 

  • Help senior marketers develop and execute multi-channel marketing campaigns based on the business’ growth strategy and key segments, working closely with the sales teams and business stakeholders
  • Support Marketing’s contribution of sales pipeline from campaigns on an annual basis through marketing generated leads
  • Work collaboratively across internal marketing teams – marketing operations, brand & design, digital marketing, corporate communications and more
  • Learn best practices in targeting, messaging and engagement strategies to deliver campaigns that drive profitable growth through optimal customer experiences
  • Identify, track and report on progress of key marketing KPIs (# of leads, web traffic, content downloads, CTRs, engagement metrics)
  • Work closely with 3rd party agencies and with the marketing tech stack including Salesforce, Marketo and Hootsuite
  • Responsible for providing support to department managers and/or staff including administrative support
  • General project management responsibilities
  • Maintain alphabetical, numerical or subject filing systems on servers.
  • May coordinate special projects and department activities as assigned

A successful candidate should ideally have these qualifications

  • Familiar with content marketing best practices, digital marketing best practices, event planning, and managing third-party vendors and platforms to facilitate consistent and impactful content that drives qualified leads to our business partners
  • Driven self-starter that is goal-oriented, proactive, focused on results
  • BA/BS degree or equivalent work experience
  • Financial services experience preferred
  • Proficient with Outlook, Calendar, Excel, Powerpoint, etc.
  • Excellent writer and communicator
  • Very organized with strong attention to detail
  • Accuracy is essential
  • Superior project management skills
  • Willingness to learn and understand the products, audience, and landscape
  • Work effectively with leaders and stakeholders within the function, across functions and outside of the organization
  • Ability to follow-through and thrive in a high-growth, dynamic environment
  • Self-starter that can be flexible in a fast-paced environment
  • 3 years of work experience within financial services industry is preferred

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Banking

SALARY

$60k-76k (estimate)

POST DATE

02/02/2023

EXPIRATION DATE

02/26/2023

WEBSITE

bnymellon.com

HEADQUARTERS

DALLAS, TX

SIZE

15,000 - 50,000

FOUNDED

1784

REVENUE

$10B - $50B

INDUSTRY

Banking

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The following is the career advancement route for Marketing Associate positions, which can be used as a reference in future career path planning. As a Marketing Associate, it can be promoted into senior positions as a Marketing Assistant II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Associate. You can explore the career advancement for a Marketing Associate below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Associate, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Associate for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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