14 Paid Search Manager Jobs in Austin, TX
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Bluevine is Hiring a Paid Search Manager Near Austin, TX
ABOUT THE ROLE:
Bluevine is seeking an accomplished and skilled demand generation specialist who is an expert in driving demand for B2B services via Paid Search Channels. This person will be a ROI driven performance marketer, who is top of their game when it comes to Digital Marketing strategies and execution. They/He/She is adept at rapid testing, is process oriented, analytically minded, performance focused, and has a strong eye for both data-driven and creative storytelling in this channel.
This role will be responsible for the full scope of customer acquisition strategies via Google Search, Bing Search, and other networks — developing hypotheses and tests, designing and launching campaigns while constantly measuring/optimizing for results. You will also be responsible for constantly exploring and testing new opportunities and strategies, A/B testing & measurement, and reporting on performance. They/He/She will possess a unique combination of analytical, creative, and performance driving know-how and is a champion of digital marketing platforms, and analytical tools such as Excel or Tableau. You'll collaborate with web development/product teams to drive acquisition funnel improvements, and work with design, copy, and website teams to develop engaging and on-brand ad copy and landing pages for your channel. You’ll manage the growing acquisition budgets and goals, while successfully meeting KPIs around CACs, ROAS, customer LTVs. You will also routinely present the programs and results to the cross-functional partners and convey complex information in easy to understand terms with clear actions.
WHAT YOU'LL DO:
- Effectively manage and own acquisition campaigns across Paid Search channels
- Manage relationship and ROI for key affiliate partners
- Own campaign development, setup, QA and reporting across the channels
- Constantly optimize segments, audiences, messaging, ad, and landing page creatives to help meet growth goals
- Test and develop new approaches to reach new audiences
- Support product launches & other enterprise initiatives via cross-channel media strategies
- Work with internal copy and product marketing to develop on-brand search ads
- Collaborate with website, copy, and creative teams to test new landing pages segmented by audience
- Collect, measure, and analyze campaign results to understand channel performance front to back
- Effectively manage our relationship with Google, Bing, and other partners including affiliates
- Work cross functionally with web development, product, and sales teams to understand and improve acquisition funnel conversion and efficacy
- Own daily, weekly, monthly channel reporting, performance metrics and insights
- Conduct advanced customer analytics with Marketing Analytics, Data Science and BI to understand customer behavior trends, and inform them to develop new strategies
- Meet aggressive spend and volume targets, while also meeting CAC, ROAS, and LTVs goals
- Constantly improve personalization, automation and efficiency by enhancing the ad tech stack
WHAT WE LOOK FOR:
- 2 years of experience managing Paid Search Campaigns
- Facebook, LinkedIn, Google Display Network and other social & display channels a plus
- Expert level knowledge of campaign strategy, development, optimization tactics, and reporting
- Experience managing media budgets over $500k per month
- Experience at technology companies in the SMB or Financial Services segment is a plus
- Need someone who can lead the Search efforts and run the optimizations by looking at the data
- Top of their game on Performance Marketing focused on revenue specific metrics
- Proven track record of driving demand via Paid Search channels and an understanding of the interaction between organic search and other channels
- Strategic thinker who can execute tactically and willing to get into details
- Project management skill set with a process driven mindset and experience with work management tools (Asana, Jira, etc)
- Strong analytical & performance optimization skills and an expert with Microsoft Excel
- Experience working with internal and external creative teams to ideate and develop media assets
- Passionate about the latest tools, trends, techniques, ad technologies and platforms
- Knowledge of the latest attribution and funnel tracking platforms and techniques
- Somebody who is self-started who can work around roadblocks and solve problems
- Strong communication skills with the ability to clearly convey results and recommendations to the full marketing team and executives
- Effectively works cross-functionally with other teams on shared goals
- Strategic thinker who can execute tactically and willing to get into details
- Comfort with ambiguity, fast pace and changing priorities
- Expertise with Tableau, Google Data Studio, SQL a plus
Job Summary
Full Time
Lending & Credit
09/16/2022
10/07/2022
bluevine.com
REDWOOD CITY, CA
200 - 500
2013
EYAL LIFSHITZ
$50M - $200M
Lending & Credit
Related Companies
About BlueVine
BlueVine is on a mission to empower small businesses with innovative banking designed for them. Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. By combining industry-leading technology and security with our team's expertise and care, we help small businesses spend their time on what matters mostthe next chapter of their business. Since 2013, we've provided small and medium-sized businesses with access to more than $14 billion in financing. As a top small business banking provider trusted by over 450,000 small business... owners, we're proud to offer a full suite of tailored banking services, including a business checking account, line of credit, and invoice factoring. Headquartered in Redwood City, CA, and with offices in Tel Aviv, Salt Lake City, Jersey City, and New Orleans, we're hiring problem solvers and collaborators to help build a better financial future for small business owners. http://blvn.com/bluevinecareers
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The job skills required for Paid Search Manager include Digital Marketing, Insight, Organic Search, Initiative, Bing, KPI, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Search Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Search Manager. Select any job title you are interested in and start to search job requirements.
If you are interested in becoming a Paid Search Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Search Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Paid Search Manager job description and responsibilities
The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns.
04/16/2022: Cheyenne, WY
Paid Search Manager communicate clearly to both business owners, digital marketers, and designers to bring their vision for a campaign to life properly.
03/28/2022: Syracuse, NY
Paid Search Managers will be managing a budget or at least requesting money for their campaigns.
03/18/2022: Flagstaff, AZ
Monitors site wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions.
03/10/2022: Lawton, OK
Monitor paid search campaigns to ensure proper flighting and budget pacing.
02/10/2022: Santa Fe, NM
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Paid Search Manager jobs
Paid Search Managers can find freelance and remote positions on the internet.
02/10/2022: Fairbanks, AK
Paid Search Managers can become more generalists and find work as a Search Manager.
02/25/2022: Springfield, IL
To become a search manager, Paid Search Managers would need to brush up on their organic search strategies and analytics practices.
05/07/2022: Altoona, PA
A Paid Search Manager could learn more about social media marketing, which can be very similar to search engine marketing to become a Social Media Specialist.
05/04/2022: New London, CT
The primary qualifications for getting a job as a paid search manager are a bachelor's degree and several years of experience working with paid search systems.
02/17/2022: Miami, FL
Step 3: View the best colleges and universities for Paid Search Manager.
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