ABOUT THE ROLE

Bluevine is seeking an accomplished and skilled demand generation specialist who is an expert in driving demand for B2B services via Paid Search Channels. This person will be a ROI driven performance marketer, who is top of their game when it comes to Digital Marketing strategies and execution. They/He/She is adept at rapid testing, is process oriented, analytically minded, performance focused and has a strong eye for both data-driven and creative storytelling in this channel.

This role will be responsible for the full scope of customer acquisition strategies via Google Search, Bing Search, and other networks — developing hypotheses and tests, designing and launching campaigns while constantly measuring/optimizing for results. You will also be responsible for constantly exploring and testing new opportunities and strategies, A/B testing & measurement and reporting on performance. They/He/She will possess a unique combination of analytical, creative, and performance driving know-how and is a champion of digital marketing platforms, analytical tools such as Excel or Tableau. You'll collaborate with web development/product teams to drive acquisition funnel improvements, and work with design, copy, and website teams to develop engaging and on-brand ad copy and landing pages for your channel. You’ll manage the growing acquisition budgets and goals, while successfully meeting KPIs around CACs, ROAS, customer LTVs. You will also routinely present the programs and results to the cross-functional partners and convey complex information in easy to understand terms with clear actions.

WHAT YOU'LL DO

• Effectively manage and own acquisition campaigns across Paid Search channels 
• Manage relationship and ROI for key affiliate partners
• Own campaign development, setup, QA and reporting across the channels
• Constantly optimize segments, audiences, messaging, ad, and landing page creatives to help meet growth goals
• Test and develop new approaches to reach new audiences
• Support product launches & other enterprise initiatives via cross-channel media strategies 
• Work with internal copy and product marketing to develop on-brand search ads 
• Collaborate with website, copy, and creative teams to test new landing pages segmented by audience
• Collect, measure, and analyze campaign results to understand channel performance front to back
• Effectively manage our relationship with Google, Bing, and other partners including affiliates
• Work cross functionally with web development, product, and sales teams to understand and improve acquisition funnel conversion and efficacy
• Own daily, weekly, monthly channel reporting, performance metrics and insights
• Conduct advanced customer analytics with Marketing Analytics, Data Science and BI to understand customer behavior trends, and inform them to develop new strategies
• Meet aggressive spend and volume targets, while also meeting CAC, ROAS, and LTVs goals
• Constantly improve personalization, automation and efficiency by enhancing the ad tech stack

WHAT WE LOOK FOR

• 2 years of experience managing Paid Search Campaigns
• Facebook, LinkedIn, Google Display Network and other social & display channels a plus
• Expert level knowledge of campaign strategy, development, optimization tactics, and reporting
• Experience managing media budgets over $500k per month
• Experience at technology companies in the SMB or Financial Services segment is a plus
• Need someone who can lead the Search efforts and run the optimizations by looking at the data.
• Top of their game on Performance Marketing focused on revenue specific metrics
• Proven track record of driving demand via Paid Search channels and an understanding of the interaction between organic search and other channels.
• Strategic thinker who can execute tactically and willing to get into details
• Project management skill set with a process driven mindset and experience with work management tools (Asana, Jira, etc)
• Strong analytical & performance optimization skills and an expert with Microsoft Excel
• Experience working with internal and external creative teams to ideate and develop media assets
• Passionate about the latest tools, trends, techniques, ad technologies and platforms
• Knowledge of the latest attribution and funnel tracking platforms and techniques 
• Somebody who is self-started who can work around roadblocks and solve problems
• Strong communication skills with the ability to clearly convey results and recommendations to the full marketing team and executives. 
• Effectively works cross-functionally with other teams on shared goals
• Strategic thinker who can execute tactically and willing to get into details
• Comfort with ambiguity, fast pace and changing priorities
• Expertise with Tableau, Google Data Studio, SQL a plus