Marketing Manager for BluePrint Engines

Job Description

We’re looking for an experienced and versatile marketing manager. To be successful in this role, you should have hands-on experience with web design, SEO, SEM, social media marketing, influencer marketing, and email marketing. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you. This is a full time position.

Objectives of this Role

• Develop PPC advertising strategy and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract critical insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
• Works closely with product managers to promote new and existing products to increase sales goals and market share.

Daily and Monthly Responsibilities

• Working in partnership with the a creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Supports trade show efforts by creating displays and organizing events with trade associations, display transportation, accommodations.
• Develops, manages, and measures the effectiveness of influencer campaigns.
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Interest in the automotive industry is a plus
• Proficiency with online marketing and social media strategy
• Willingness and ability to travel