ABOUT BLUEDOT

Bluedot is poised for a breakout year with its industry leading location services platform, focusing on delivering “on the go” experiences for brands primarily in the restaurant and retail space. Join our team and help us realize our potential with our industry leading and patented technology. We believe location delivers opportunity. Bluedot helps companies unlock this opportunity by creating valuable, real-world experiences for customers on the go.

With Bluedot’s 20X location precision over other solutions, brands can deliver frictionless experiences that were previously not possible. We’re not an ad-tech company, but a company focused on helping brands deliver better, more contextualized experiences. Learn why top companies such as McDonald’s, Dunkin’ Donuts, Six Flags Theme Parks, Kentucky Fried Chicken and Transurban (EZ-Pass) use our tech daily. 

We get stuff done and have a great time in the process. We were recently recognized as a Best Tech Workplace for Diversity (Timmy Awards), won QSR Magazine’s Award for Applied Technology, and selected to partake in NRF’s Innovation Labs. Our team is backed by AutoTech Ventures (Lyft), IAG, Mighty Capital (AirBnB), Forefront Ventures and top angel investors including David Jacques (CFO of Paypal).

We have offices in San Francisco, Austin, Melbourne and Adelaide.

ABOUT IN THE POSITION 

“Awesome! You rock!” Does that sound familiar to you? We're looking for a passionate, metrics-driven revenue marketer to join our team. The Director of Demand Generation has the responsibility of pipeline generation, ensuring Bluedot has a predictable, scalable revenue-focused playbook in place.

We’re looking for a hands-on, collaborative leader to come in, assess and own it! Bluedot is a geolocation arrival platform focused on curbside and drive-thrus. Your time will be split between enterprise (think Dunkin’ Donuts) and SMB, mid-size (think Philz Coffee) businesses. The role is perfect for someone who loves a challenge, thrives in a fast-paced environment, and can think creatively across multiple customer segments.

WHAT YOU’LL BE DOING

• Build an integrated, multi-channel campaign strategy that drives pipeline across all stages of the funnel including programs for awareness, lead generation, and deal nurturing.
• Own the development, execution, and optimization of all digital and offline pipeline generation efforts including performance marketing, SEM, email marketing, account-based marketing (ABM).
• Collaborates (like a symphony conductor!) with field & events marketing (in-person and virtual), content marketing, product marketing and partner marketing.
• Lead the leads process end-to-end so we think in terms of marketing influenced leads, not just marketing qualified leads.
• Partner closely with sales outreach and ABM initiatives.
• Be in the know, keeping a close pulse on all accounts; how to help with deal acceleration
• Define quarterly and yearly KPIs and budget; track KPIs and channel/program performance against monthly/quarterly targets
• Build out the function; attract and hire new team members

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WHAT YOU BRING

• 8 years of experience in B2B marketing; 2 years managing a team of marketers
• Excellent organizational skills, exceptional attention to detail, and strong project management skills
• Ability to multitask, strategize plan and ruthlessly prioritize
• Analytical with a proven track record of setting up and analyzing campaign performance
• Positive "can-do" attitude, ability to deal with start-up challenges and setbacks
• Penchant for good branding
• Creative, out-of-the-box thinker that makes his/her/theirs campaign “sing”

BENEFITS INCLUDE

• Equity in a fast-growing startup
• Medical, dental, and vision plans (including LGBTQ coverage)
• Voluntary Life, STD, and LTD coverage
• Pretax Savings through FSA, HSA, and Commuter Benefits
• 401(k)
• Paid parental leave
• Flexible work hours and time off policy
• Professional Development

For more details about Bluedot Career Benefits, see our Careers Page.

Based on this role’s travel and in-person meeting requirements, must be fully vaccinated for COVID-19, subject to accommodation.

Bluedot is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Bluedot are based on business needs, job requirements, and individual qualifications, without attention to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Bluedot will not tolerate discrimination or harassment based on any of these characteristics. Bluedot encourages applicants of all ages.