What are the responsibilities and job description for the Market Development Representative position at Blue Stream Fiber?
Job Title: Market Development Representative
Reports To: Manager, Lead Generation
Reports To: Manager, Lead Generation
FLSA Status: Exempt
Department: Marketing
Benefit: Eligible
POSITION HIGHLIGHTS
The Market Development Representative is responsible for conducting research and generating qualified leads for our Bulk Sales Department. The key objective of this position is to provide relevant information on homeowner’s and condo associations, builders, developers and communities to our sales Directors to drive sales efforts for large accounts.
This position is a critical member of the sales and marketing team and requires a self-starter with a can-do, results-driven attitude.
What your responsibilities will be:
- Conduct research through various sources to uncover existing & new build neighborhoods, condos, and apartment complexes that meet sales targets
- Confirm and engage telecom decision makers that meet sales targets
- Engage and qualify inbound sales leads through email or phone contact
- Build qualified lead interest through outbound email or phone contact
- Maintain overall health of the Salesforce CRM database including uploading, refreshing, and scrubbing data to ensure data integrity
- Conduct detailed market and competitive research to assist in identifying areas of sales opportunity
- Assist in developing sales strategies in tandem with the marketing department
- Actively participate in the innovation of new techniques for securing new accounts and offer insights about association board member, property manager, builder, and developer pain points
- Collect and analyze data on prospective customers, competitors, and marketing channels/sources
- Prepare reports that interpret consumer behavior, market conditions/opportunities, marketing results, trends, distribution channels, and marketing outlets
- Deploy and analyze data on community opportunity through surveys and consumer outreach channels
- Maintain strong relationship with sales and marketing team through clear communication and follow-up
- Maintain up-to-date and extensive knowledge on all Blue Stream Fiber product offerings through participation in product demonstrations and internal meetings
- Stay current on industry trends and maintain extensive knowledge of competitor product offerings
- Achieve monthly and quarterly lead generation goals set by sales management
What you bring to the table:
- Three years of market development/research experience.
- Proven track record of achieving and beating quotas/targets.
- Knowledge of the bulk services market or telecommunications in Florida.
- Excellent time management, goal setting, prospecting, and interpersonal skills.
- Strong and effective communication skills both orally and written.
General Qualifications:
- Must be able to read, write and speak English, analyze, and interpret general technical procedures, or governmental regulations; ability to write reports, business correspondence, and procedure manuals; ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
- Bachelor’s degree (B.S.), preferably in Business and/or a minimum of six years of related experience.
Key Competencies:
Accountable – Take ownership and commit to get it right, the first time.- Inclusive – Able to work in a collaborative style that highlights strengths, pushes you to reach your highest potential, and ensures an enjoyable and rewarding experience for all.
- Innovative – Be resourceful, creative, hungry, humble, and smart to develop world class products, services, and solutions.
- Respectful – Hold every assignment with regard for our customers and each other.
- Integrous – Be open, honest, and transparent with yourself, coworkers, customers, and stakeholders in every action.
- Diverse - Embrace unique thought processes to assist in making well-rounded decisions that ultimately benefits our team and our customers.
Physical Demands/Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- frequently required to sit, stand, bend at the knees and waist, and walk
- required to use hands to type, handle objects and paperwork
- required to reach and hold on to items at chest level or reach above the shoulder
- required to use close vision and focus
Why Join the Blue Stream Team?
Blue Stream Fiber has been in business for over 40 years, servicing Florida with amazing Internet, TV, and Phone products. We have invested millions of dollars building fiber in the communities we serve to deliver an innovative array of products and services, including fiber-to-the-home infrastructure, symmetrical internet speeds, whole-home managed Wi-Fi, and TiVo Android Set-Top boxes with Google Assistant, among other industry-leading technology. As our company grows throughout the state, our support staff needs to grow and evolve, and that is exactly why we need you. At Blue Stream Fiber we take a customized approach to ensure our customers are at the center of every decision we make, all the while developing each of our team member’s strengths and experiences.
People
We take our role as trusted industry experts very seriously. We provide communities and our neighbors with reliable fiber infrastructure to offer world-class internet, TV and phone products and services that enrich lives, while providing a personalized customer experience from a local team that cares. We are a united team that operates following a clear set of core values that guide us in our everyday actions.
At Blue Stream Fiber we celebrate diversity by employing people of diverse backgrounds, experiences, and unique thought processes. Blue Stream Fiber’s success is cultivated by a culture that empowers all employees to fulfill their professional goals.
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