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Blue Rose Consulting Group, Inc.
Jackson, MS | Full Time
7 Months Ago
Acxiom
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Digital Marketing Coordinator
Full Time 7 Months Ago
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Blue Rose Consulting Group, Inc. is Hiring a Digital Marketing Coordinator Near Jackson, MS

Blue Rose is seeking Digital Marketing Coordinator candidates to support our work with a federal client supporting the education, career and employment counseling for MSARNG Service Members and their Families in a regionally based employment outreach program to service, network, and support the Service Members (SM) and their families of all branches and components located within Mississippi. Successful candidates will provide outreach to service members of all Reserve Components and their immediate Family members to provide employment assistance, education benefits, retention incentives, transition services. Additionally, candidates will track each customer's interaction and provide career support, development, and maintenance of civilian-based careers.

Successful candidates will have a Bachelor's Degree and minimum 2 years' in marketing, social media, and data analytics in industry metrics, benchmarks, and standards.

This position be based out of Jackson, MS and will provide services throughout the state of Mississippi; travel in support of these services is expected.

TASKS:

  • Provide creation of original illustrations and artwork utilizing a variety of media to include camera-ready computerized graphics
  • Provide direct advertising support to the Military Family Readiness Branch (MFRB) Lead and staff including support of Employment Initiatives, with the goal of generating increased participation, awareness, and program successes and other duties as assigned.
  • Provide the coordination of press releases for media distribution. All press releases will be reviewed and submitted to media through MFRB who submits it to PAO.
  • Design, develop advertise programs to support all the below listed programs which enhance individual and family resiliency and stability: Provides direct advertising support to the Military Family Readiness Branch (MFRB), including support of Employment Initiatives, with the goal of generating increased participation, awareness, and program success.
  • Maintain/access all regulations and guidance that are applicable to release of information on MSNG websites and social media.
  • Provide collection and analyzation of market evaluation data derived from official databases and various published studies and reports to analyze market trends to use as a basis for formulating future advertising and marketing strategies and tactics.
  • Coordinate projects and pre-press stages to actual print and distribution. These marketing items will be paid for thru funding from the contractor.
  • Through the various social media sites, send out at minimum 50 invites per week to viewers IOT increase awareness of the program and increase community visibility of the activities the WFWMS program is conducting.
  • Support the coordination with Military Family Readiness Branch staff to design, build, and maintain website for strategically planned current and future advertising, marketing and informational needs.
  • Ensure websites contains approved information on a daily basis or as needed which supports strategic goals and messages of internal and external programs within the scope of the Work For Warriors Employment Program.
  • Support the management of WFWMS Database.

EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Bachelor’s degree in marketing, communications or related field and two (2) years of experience in marketing planning, implementation, evaluation and analysis, with increasing complexity and scope of responsibility.
  • Two (2) years’ experience employing both digital and traditional marketing techniques, and the development of strategic objectives.
  • Must be skilled in applying industry-standard metrics, benchmarks and standards to assess effectiveness and performance of marketing, as well as a thorough understanding of social network algorithms, especially; Facebook, Instagram, Twitter, YouTube, and TikTok.
  • Two (2) years relevant experience in data analytics management in a Customer Relationship Management (CRM) tools like; Salesforce, ZOHO, Google Analytics, or a related CRM platform.
  • Skilled with basic computer operation and standard software platforms such as Microsoft Office Suite, Microsoft Office 365, and Adobe Creative Cloud Suite.
  • Experienced in negotiating with partners, potential employers, and outside organizations or agencies relating to veterans, National Guard and Reserve Member, or their spouses.
  • Understanding of the military organizational structure, its occupational specialties and the correlation to the civilian workforce.

Job Summary

JOB TYPE

Full Time

POST DATE

08/17/2022

EXPIRATION DATE

11/13/2022

Blue Rose Consulting Group, Inc.
Full Time
$97k-121k (estimate)
3 Days Ago
Blue Rose Consulting Group, Inc.
Full Time
$63k-78k (estimate)
4 Days Ago
Blue Rose Consulting Group, Inc.
Full Time
$58k-72k (estimate)
4 Days Ago

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