WHO’S IN THE KITCHENResponsible for driving the strategy, operations, execution, reporting and scaling across Blue Apron’s paid social program, led through Facebook/Instagram. The ideal candidate has a deep understanding of performance marketing, the marketing funnel, and how to build a Paid Social program that can be run and optimized to support multiple stages of that funnel.WHAT'S ON THE MENUPlan, design, and execute paid social (Facebook/Instagram, Pinterest, etc) campaigns from execution to completion.Be responsible for all campaign trafficking, campaign launch, reporting, and analysis.Optimize campaign performance towards acquisition and reactivation goals.Manage daily, weekly and monthly reporting for performance marketing campaign, analyzing data and propose recommendations and improvements to senior stakeholders.Partner with media agency on all campaign set up, implementation and optimizations. Design, implement and evaluate ongoing testing plan to drive growth using creative/copy, landing page optimization, audience, bidding strategy, ad placements, etc across paid social channels. Analyze and optimize account structures and set up.NECESSARY INGREDIENTS5 years of experience directly managing paid social campaigns.Deep experience in Facebook Ads Manager (ideally for a D2C subscription model brand). Solid understanding of paid social and all performance marketing metrics (CPM, CPR, CTR, CPC & LTV).Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.Experience working with internal performance marketing metrics and platform reporting.Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.Working knowledge of last click and multi-touch attribution models and platforms.Experience in Looker, Google Analytics 360, and other vendor dashboards.Experience with A/B and multivariate testing to optimize and improve performance for digital channels.Strong quantitative & analytical skills; using data to optimize day-to-day performance.Comfortable diving into the weeds of a social ad platform to unearth winning strategies and double down on them.Can cut performance data with ease to identify which ad units, audiences and messaging drive the most conversions.Energetic self-starter who can power through ambiguity, is able to think creatively, and focus on problem-solving and results.Ability to adapt to and perform in a fast-paced, changing, deadline-driven environment.A "no task is too small" attitude.Excellent interpersonal and communication skills, both written and oral.