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Social Media Manager

Lexington, KY | Full Time
16 Days Ago

Job Description

The Social Media Manager at Big Ass Fans must be well versed in all aspects of social media marketing including content creation, strategy, advertising, community engagement, and reporting/tracking. This individual oversees all of our social media networks totaling an audience of over 700,000 and owns both the organic and paid social media strategies in addition to a budget of ~$300,000. It’s important that this individual has a strong grasp of our brand voice, and great knowledge of the company and its products to ensure the brand is being presented properly to meet business goals. This role is imperative to the success of Big Ass Fans as social media continues to grow and become an important touch point for past, present, and future customers.

  • Serve as a subject matter expert for others and offer insight on how social media can be used as a tool to reach audiences and create new opportunities for the company. 
  • Develop and uphold social media strategies for both paid and organic to ensure BAF’s social media channels are being used effectively to reach overall business goals. 
  • Own the overall social media budget and create an outline of how that budget will be used throughout the year across campaigns with different key objectives. 
  • Own all Big Ass Fans social media accounts (Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, YouTube) understanding the Big Ass Fans mission and brand voice to portray that strategically across all networks. Monitor all mentions of Big Ass Fans across all platforms to keep tabs on what’s being said about the company and identify any highlights to hone in on or issues that may need to be addressed. 
  • Take ownership of our Employee Advocacy Program through Amplify by enrolling new employees once a quarter, creating & uploading new content monthly, and tracking metrics and calendars daily to ensure employees are meeting their set expectations. 
  • Assist our international marketing teams in setting up and running their office-specific Facebook pages and ad campaigns and serving as a voice of reason on how they can utilize social media to better reach their goals.
  • Create and publish content daily across platforms. This includes but is not limited to creating graphics, writing copy, taking photographs, filming & editing videos, etc. o Ensure content is curated specifically for each network and is posted at the most appropriate times of the day. 
  • Build and own an editorial calendar that outlines all organic content including topics that are chosen ahead of time to ensure all aspects of the business are being represented on social media while also taking seasonality and trends into consideration. 
  • Build and own the paid social media calendar outlining campaigns running across all social media platforms each month. This calendar includes goals/objectives, spend, dates, audience details, etc. 
  • Work closely with the creative team to ensure assets are being curated specifically for social media for all large marketing initiatives and campaigns. 
  • Work closely with the digital team to ensure social media KPIs (both paid and organic) are tracking properly through HubSpot, Salesforce, and the Data Warehouse.
  • Build forms, workflows, and lists in HubSpot as needed to ensure all social media leads are flowing into HubSpot as marketing contacts and Salesforce as leads in the call center queue with attribution to the proper campaign(s). 
  • Archive all assets from paid campaigns along with how they performed so that this information can be easily accessed to make the best possible decisions and recommendations for future campaigns. 
  • Monitor the email forwarding incoming questions and requests to the proper contacts. 
  • Reply to all incoming comments and messages across all platforms in a timely manner. This includes working with the Customer Service, Aftermarket, International, and Sales teams as needed to get customers the answers they need. 
  • Stay up to date on emerging trends in marketing and social media to determine which would be appropriate for the company to take advantage of.

  • Prior demonstrated social media management experience at scale is required for this role. Ideally, you have agency-model experience representing a brand in this channel on behalf of a client. 
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field. 
  • 5 years of professional experience in content development and social media management. 
  • 3-5 years experience in Marketing, PR, or Customer Service.
  • Comprehensive knowledge of popular social media networks including Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Pinterest, and newcomer social channels
  • Organized and efficient. This role requires a creative hybrid that is comfortable switching gears on the fly and has the ability to timely organize the needs of the business into the ever-changing opportunities of the social channels
  • Proven ability to leverage social media management and analytics tools. 
  • Familiarity with Digital Marketing platforms
  • Exceptional written and verbal communication skills
  • Photo editing & content creation skills (including Adobe Creative Suite) 
  • Creative and witty and/or creatively witty
  • Customer service experience is a huge plus 

Why live life Big Ass? 

You want benefits? We’ve got your health insurance, life insurance, 401(k) and more. You want Big Ass Benefits? Join us in the cantina for a catered lunch followed by a game of Ping-Pong. Did we break another record today? Let’s open the beer fridge and make plans to meet this weekend at the company-sponsored social outing. 

Why haven’t you applied yet? 

Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules. 

If you need assistance or accommodation due to a disability, you may email us at or call us at 1.877.244.3267.

Company Overview

  • Website
  • Headquarters LEXINGTON, KY
  • Size 200 - 500
  • Founded 1999
  • Type
  • Revenue $50M - $200M
  • Industry MFG Durable
  • About big ass fans

Skills for Social Media Manager

The job skills required for Social Media Manager include Social media, LinkedIn, Social Media Marketing, social media platforms, YouTube,and Digital Marketing etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Social Media Manager

The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

How to Become a Social Media Manager

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