Description

Bethel Farms LLLP, a private and family-owned leading agricultural company, is seeking an SEO Analyst with strong technical and critical thinking skills to join #TheBethelBest. This role is ideal for someone with a high level of collaboration, and digital marketing skillsets who enjoys working in a family oriented, supportive, and innovative environment.

Our Culture: At Bethel Farms, we cultivate a supportive, collaborative, family-like culture that motivates our team members to give their best and realize their full potential. New ideas and an innovative spirit are welcomed and appreciated. Our relationships are built on trust, mutual respect, open communication, and a shared sense of purpose. We value our team members for their unique strengths and contributions and the integral role they each play in the overall success of our business.

Benefits:

• Family-oriented, innovative, supportive culture
• Competitive Medical Insurance benefit for Employees
• Dental, Vision, STD/LTD, Life Insurance 
• Employee health and wellness programs
• 401K with 4% company match 
• Paid time off (PTO) and holiday pay
• Employee incentives
• Training and development opportunities
• Workplace celebrations
• Community Volunteer Program
• Employee and Family Assistance Program (EAP)
• Employee discounts

Requirements

Description: The SEO Specialist will be responsible for driving more website traffic and improving the ranking of Bethel Farms’ content in search engines. The SEO Specialist will analyze and review websites and implement changes to those websites through better search strategies, opening up new opportunities for driving company growth and profit. 

Essential Duties:

• Identifies and implement strategies, techniques, and tactics to increase the number of visitors to company websites and to obtain high-ranking placement in the results page of search engines. 
• Collaborates with the Marketing Team to ensure SEO best practices are properly followed throughout website content. 
• Performs ongoing keyword research, discovery, and optimization for new relevant keywords.
• Keeps up to date with latest SEO trends, strategies, and algorithm changes.
• Understands and implements technical SEO audits and changes. 
• Implements changes in content management systems (e.g. WordPress).
• Use analytical tools to gauge the success of content.
• Researches and implements search engine optimization recommendations.
• Creates and executes link building strategies.
• Analyzes keywords and SEO techniques used by competitors.
• Changes website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Monitors daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Other duties as assigned. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements:

• 2 – 3 years of experience in successfully developing and executing SEO campaigns. 
• Solid understanding of performance marketing, conversion, and online customer acquisition. 
• Working knowledge of HTML, CSS, and JavaScript development and constraints. 
• Proven SEM experience managing campaigns across Google, Yahoo,Bing 
• Proven ability to build and maintain relationships, meet goals, and generate results.
• Ability to think and act independently.
• Bachelor’s degree in digital marketing, communications, marketing, information science, or a related degree is preferred. 

Key Performance Indicators:

• Collaboration Skills.
• Communication Proficiency.
• Customer/Client Focus.
• Decision Making.
• Learning Orientation.
• Personal Effectiveness/Credibility.
• Critical Thinking/Analysis.
• Teamwork Orientation.

Physical Demands of the position: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; and taste or smell. The employee must occasionally lift or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Noise levels may vary, from office equipment to production line and warehouse levels.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. 

AAP/EEO Statement 

It has been and shall continue to be the official policy and the commitment of Bethel Farms to further equal employment opportunities for all persons, among others, regardless of race, religion, color, national origin, sex, age, status as a protected veteran or status as a qualified individual with a disability.