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Digital Marketing Manager

San Francisco Bay Area, CA | Full Time
12 Days Ago

Job Description

About Berman Skin Institute (BSI):  Founded a quarter century ago by David Berman, M.D., a board-certified dermatologist, BSI’s mission is to blend state-of-the-art medical technology and research with a dedication to patient welfare and healing to provide patients with the best possible dermatologic care.  With a multitude of clinic locations, we continue to grow organically in the Northern California region, providing exceptional care for patients in need of skin disease management as well as for those interested in aesthetic services.


Your Responsibilities

Campaign management across biddable media systems.   Google, Bing and Facebook as well as other secondary search engines and social media platforms.

Social media management, including planning, messaging, positioning and story boards for marketing campaigns to be used across the wide spectrum of social media platforms.


More information about Berman Skin Institute can be found at http://www.skinmds.com


Position Summary

  • managing advertising platforms on Google Ads, Bing and Facebook
  • Establish and track metrics that evaluate the effectiveness and impact of employee communications, channels and programs
      • Project coordination and administrative activities including event planning
      • Assist in managing online reputation, including reviews
      • Video production, from filming to editing to posting 
      • Conduct competitive research as needed
      • Assist with other special projects as needed
      • Flexible working situations: can work part or full time, fully in-office or occasionally in-office


      Required Qualification (Knowledge, Skills & Abilities)


      Education/Training

      • At least 2 years in search engine marketing management.   This includes deep knowledge of how to optimize campaigns across Google Ads, Facebook and Microsoft Advertising. 
      • Great Excel skills is mandatory.  You should be able to analyze data to then convey a clear understanding of the direction of an advertising or other marketing campaign.
      • Excellent communications skills is a necessity.


      Critical Skills


      • Adept at using social media and reviews platforms (Facebook, YouTube, Instagram, LinkedIn, Yelp, glass door etc.)
      • You are a critical thinker who can lead through collaboration with others, while taking ownership of your own projects
      • Excellent time management, planning, execution and organizational skills with exceptional attention to detail
      • Strong critical thinking, analytical, and problem-solving skills with resourcefulness to get the job done in a timely manner
      • Exhibits a passion for continuous process improvements
      • Demonstrates outstanding computer and communication skills (verbal, written and presentation skills)
      • Ability to multi-task in a fast-paced environment and act with a sense of urgency


      Additional Knowledge/Skills

      • High level of emotional and professional maturity
      • strong interpersonal skills with the ability to build relationships and trust
      • Unquestionable work ethic, personal integrity, and honesty
      • Flexibility to take on different roles and duties as required
      • Ability to adapt and thrive in a dynamic environment


      Benefits

      Berman Skin Institute believes our people are the secret to our success, and we work to create an environment where our people are appreciated, engaged, supported and rewarded. BSI provides a competitive compensation and benefits program to attract, retain and motivate a high-performance team, with flexibility to meet the different needs of our diverse employee population.


       Berman Skin Institute is an equal opportunity employer.


       No agencies please. Local area candidates preferred.


      Job Type: Part or Full-time

      Company Overview

      • Website skinmds.com
      • Headquarters PALO ALTO, CA
      • Size 50 - 100
      • Founded 1993
      • Type Private
      • CEO NICOLE PETRO
      • Revenue $10M - $50M
      • Industry Healthcare
      • About berman skin institute
      • Berman owns and operates a group of dermatology and cosmetic surgery centers offering dermatologic care for skin and hair conditions.

      Skills for Digital Marketing Manager

      The job skills required for Digital Marketing Manager include Social media, Advertising, Presentation, Planning, Collaboration,and Google Ads etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.

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      Career Path for Digital Marketing Manager

      The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.