Summary:

BRG is looking for an experienced and versatile marketing manager who will be responsible for developing, project managing, and executing corporate and cross-firm marketing and communications initiatives.

The ideal candidate will have experience in developing and executing marketing campaigns while managing and inspiring a team.The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, strive under tight deadlines and be able to adapt and remain flexible to changing demands and situations.

Major Responsibilities/ Job Functions:

Management, Project Management, and Strategy

• Develop strategic marketing plans/programs/campaigns
• Lead projects from identification of project goals and objectives through completion: establishing timeline(s), estimating budgets, and creating implementation plan(s)
• Communicate with and coordinate team and stakeholders, manage risks and issues, and monitor progress of project to ensure anticipated goals are met to satisfactory completion
• Manage marketing coordinator(s): monitor work quality and workload, provide direction/training, and assist in career development
• Manage relationships with a range of vendors.

Technology

• Utilize and help continually refine team’s use of Marketing technology including CRM, project management tools, Microsoft suite including Teams, SharePoint, website content management systems, social media related tools, etc.
• Assist with CRM data quality efforts
• Ensure compliance with data protection laws
• Assist with the development of documentation and execution of training programs
• Perform advanced/complex CRM data searches based on criteria, segmentation, and list population
• Provide hands on guidance and support with our mailing platform: Vuture and CRM platform: InterAction to marketing team and other internal stakeholders

Digital Marketing

• Contribute to overall social media approach and policy for the firm
• Ensure optimal social media presence and effectiveness for key business areas and specific campaigns
• Incorporate a strong digital marketing element to all marketing campaigns and activity
• Develop online campaigns and update/design/create related website pages.

Thought Leadership, Content Marketing & PR

• Plan and execute thought leadership and other content-based campaigns across multiple channels
• Help plan and deliver market positioning programs including advertising, customized materials and print and electronic communications.

Events

• Help manage/oversee firm events (online and offline), conferences, and sponsorships.

Knowledge, Skills and Behaviors:

Required Skills and Qualifications

• Excellent project management skills
• Exceptional attention to detail
• Ability to lead/participate in a cross-functional project team and/or lead or assist in the delivery of multiple projects
• Skilled in effectively working with senior level management and leadership
• Ability to think “big picture” and understand in a detailed and thorough manner the key trends and levers that drive the business
• Experience with a CRM platform
• Expertise in data analysis and reporting; ability to trend, interpret information, and communicate meaningful information effectively.
• Business analysis expertise and problem-solving skills
• Strong communication skills – written and verbal presentation; copywriting skills an advantage
• Visual presentation design including very strong PowerPoint skills.

 Preferred Skills and Qualifications

• Strong track record in business-to-business marketing – ideally in professional services – with in-depth experience across the marketing mix
• Marketing/related qualification preferred but not essential
• Excellent project management skills and experience
• Event management experience/expertise
• Strong digital marketing experience/understanding
• Keeps up-to-date with industry and marketing trends
• Ability to identify and implement process efficiencies and solutions.