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Marketing Manager (Strategic Expansion) US
Beekeeper Oakland, CA
Full Time | Business Services 9 Months Ago
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Beekeeper is Hiring a Remote Marketing Manager (Strategic Expansion) US

As a Marketing Manager for global expansions, you will manage Beekeeper’s marketing programs focused on acquiring pipeline via strategic accounts. You will help our teams to build awareness, engagement, and consideration with newer decision makers across a wide range of strategic target accounts. You will also own pipeline targets.

The Marketing Manager will develop marketing strategies and manage their execution, alongside colleagues and agencies. The programs you will oversee include everything from customer content, hosted events, webinars, direct mail, and digital programs. You’ll also assist with PR programs. 

The ideal candidate will be highly motivated, possess a strong willingness to amplify the brand, enjoy collaborating with sales colleagues in Europe and the US, and be able to measure marketing performance against pipeline goals and sales targets.

Your Responsibilities

  • Work with marketing colleagues, agencies, and sales leaders to plan, execute and track quarterly marketing plans.
  • Work closely with regional content stakeholders to create, localise and adapt global initiatives to satisfy expansion needs.
  • Partner with customer marketing to run advocacy programs amongst strategic accounts by continually recruiting new customer advocates. 
  • Cultivate a pool of brand advocates; develop and run programs to boost referrals, quotes, reviews and references. 
  • Plan thought leadership campaigns to develop champions at strategic accounts.
  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs and ongoing nurture campaigns. 
  • Create special marketing content for account management/customer success to help upsell strategic customers. 
  • Help define and execute account-based marketing campaigns in alignment with the sales and global digital marketing teams. 
  • Full ownership of the strategic expansions pipeline and budget while managing and reporting on KPI’s against the quarterly budget. 
  • Create and foster relationships with account champions. 
  • Provide customer success stories to our PR agencies
  • Utilise systems and tools such as SFDC, HubSpot and Google Analytics to analyse pipeline and opportunity data.
  • Travel (approx. 10%) to support any marketing activities, like events or meetings.

What we look for in you

  • Bachelor's degree in marketing or business discipline
  • 5 years experience working in B2B SaaS marketing or related field
  • Knowledge of and experience with customer marketing 
  • Excellent organisation, writing skills and time management
  • Effective communication skills: both written and presentation formats
  • Entrepreneurial thinking, self-motivated, driven to exceed target, good eye for detail
  • Ability to thrive in a fast-paced environment 
  • Conversion and ROI-oriented mindset
  • Professional business level English is a must.

Bonus Points

  • Knowledge of SFDC, HubSpot, and other marketing tech
  • Great presentation skills: you’re naturally persuasive and know how to formulate a winning pitch. You communicate concisely, and reject jargon in favour of clarity. 

What we offer

  • A competitive compensation and great career trajectory.
  • An amazing team with 20 nationalities across 4 office locations
  • Eager to learn?! We have a Personal Learning & Development Budget to help you develop all the skills you need to succeed. 
  • Phone & Home Internet reimbursement every month. 
  • Unlimited Paid Time Off (PTO)
  • 100% Medical, Vision, and Dental for most plans plus (or ) 50% coverage for spouse, dependents or domestic partners
  • 401(k) Retirement plan with employer matching
  • Fitness & wellness cost reimbursement up to 50 USD/month
  • Paternity Leave: 8 weeks of full pay (in combination with state offering)
  • Laptop for work purposes.
  • Budget for setting up your Home-Office. 
  • Oh and don’t forget about our Beekeeper Stock options!

Who we are

Beekeeper believes in the potential of every single employee. That’s why we’ve built the essential platform for frontline workers. We help organisations digitally enable their frontline, to boost productivity, quality and safety, and be more agile.

We are based in Zurich and Oakland with additional offices in Berlin and Krakow. These locations support companies in more than 150 countries.

At Beekeeper, we celebrate diversity! All qualified applications will receive consideration for employment regardless of race, colour, ancestry, religion, nationality, sexual orientation, age, citizenship, marital status, disability or gender identity.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

POST DATE

07/11/2022

EXPIRATION DATE

11/22/2022

WEBSITE

beekeepergroup.com

HEADQUARTERS

WASHINGTON, DC

SIZE

25 - 50

FOUNDED

2010

CEO

MATTHEW ZABLUD

REVENUE

$10M - $50M

INDUSTRY

Business Services

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About Beekeeper

Beekeeper Group is a communications, advocacy, and stakeholder strategy firm that uses a hive-centric model to help organizations recruit and engage their audiences. We serve associations, corporations, membership organizations, and non-profits that are looking for a fresh approach to grassroots mobilization and issue advocacy to improve the effectiveness and the outcomes of their campaigns. Founded in 2010, our unique approach is leading the evolution of the public affairs industry. Our agency is piloted by five experienced, creative industry practitioners: Travis Gianchetta, Shana Glickfield..., Henri Makembe, Mike Panetta and Matthew Zablud. We embrace a fresh, community-based approach to cultivate and grow your hive of supporters. We do this by combining our years of communications and advocacy experience with innovative tools, methods and emerging technologies to achieve your goals. Recently, we were honored with PR Weeks 2014 Boutique Agency of the Year Award. Known as the Oscars of the communications industry, we were thrilled to even be among the finalists. Thank you to the entire Beekeeper family of supporters. None of this would be possible without our clients who allow us to bring strategy, creativity, and experience to their work. More
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The following is the career advancement route for Marketing Manager (Strategic Expansion) US positions, which can be used as a reference in future career path planning. As a Marketing Manager (Strategic Expansion) US, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager (Strategic Expansion) US. You can explore the career advancement for a Marketing Manager (Strategic Expansion) US below and select your interested title to get hiring information.

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Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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Step 3: View the best colleges and universities for Marketing Manager.

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