Description

Beauty Industry Group ("BIG") is looking for someone to join the Marketing Team as a Paid Media Manager.

Location preference for this role is Salt Lake City, Chicago, New York, Miami or LA. Qualified candidates outside of these markets will be considered for remote work.

Who You Are:

You have a passion for digital marketing and are fascinated by the ways brands try to connect with their customers. You are analytical and like diving into the why’s but you also enjoy tapping into your right brain and coming up with creative ideas. You’re naturally curious and have a drive to learn more, try new things and do better. You want to work on a team where you collaborate with others and learn and grow, but also are empowered to do things on your own.

What You’ll Do:

You’ll be responsible for paid search and paid social media marketing for 1-2 BIG brands. You will help to grow the brands and their sales by finding and reaching more new customers and increasing brand awareness. You’ll use data to drive your decisions, optimize your campaigns and to drive new ideas for creative, campaigns and targeting new audiences. The Senior Growth Marketing Manager will train and coach you, sharing digital marketing and industry insights and knowledge. You will collaborate with others on the marketing and brand teams to share ideas and integrate efforts. If you’re looking for a launchpad into the world of digital advertising and the opportunity to work at a fun, caring company with talented experts, this position is for you.

• Manage and execute effective paid ad campaigns across paid search (Google) OR Facebook/Instagram.
• Provide creative solutions to optimize KPI metrics, including CPM, CPC, CTR, ROAS, etc.
• Own the growth and optimization of assigned accounts
• Effectively manage the budget of paid channels for maximum results
• Execute A/B tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in marketing campaigns.
• Analyze advertising creative and provide direction based on platforms’ best practices for future creative.
• Build relationships of trust with brand stakeholders and the Marketing/Creative team through regular meetings and consistent communication regarding campaign performance, insights, changes, and plans to improve.
• Proactively and continually looking for opportunities to improve KPI metrics and reach new audiences to grow the brand
• Collaborate with the Marketing team to create integrated, cross-channel campaigns
• Support and assist the Growth Marketing Manager
• This position is Work From Home Flexible but will be based out of BIG Headquarters located in Salt Lake City, Utah. Periodic on-site workdays will be required.

Benefits:

• 401(k) with company match - $ for $ up to 4%
• Vacation/Holiday Leave
• Medical/Dental/Vision
• Life and AD&D Insurance
• Access to hundreds of discounted beauty products
• Opportunities for growth and advancement

Requirements

• 1-2 years of experience managing paid search and/or paid social media platforms
  • Relevant degree or Facebook/Google Certifications also counted as equivalent experience
• Positive attitude, takes initiative and is a team player
• Strong, professional verbal & written communication
• Collaborative and willing to listen to and try out new ideas
• Ability to prioritize and manage multiple accounts, projects, and tasks at the same time
• High proficiency in Excel
• Passion for marketing, digital advertising, creative outside-the-box thinking, video, and data analysis.
• Comfortable working in a fast-paced environment and pivoting quickly when needed
• An optimistic problem solver and a drive to “Get things done”

Not required but a plus: knowledgeable about Google Analytics, and attribution

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels.

Across more than 300 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in Florida, California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.