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** This role is hybrid.
The Senior Paid Search Specialist provides key support for the paid search team. The Search Specialist include campaign set up, execution, research and reporting across multiple accounts. The goals for the role are to learn and apply basic search principles and execute objectives and strategic direction of the account from an SEM perspective.
Key Responsibilities
-- Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
-- Keyword analysis – build keyword lists, analyze search volume and make recommendations.
-- Identify and implement search campaign optimizations
-- Test creative copywriting for paid search listings and make recommendations for newer offerings (responsive text ads, lead form extensions, and so on)
-- Oversight and contribution to reporting, analysis and insights as needed.
-- Oversight of client billing and responsible for working with Accounting each month to pull platform invoices and transaction summaries.
-- Develop the skills and knowledge base of his direct report, the Search Associate.
Qualifications:
-- 4-5 years of hands on experience in the strategy, execution & optimization of SEM preferred
-- Experience working in Google/Bing platforms and running a variety of media tactics within those platforms such as SEM, GDN, Retargeting and RLSA required. Experience with Discovery, Video (YouTube) and Google Shopping campaigns not required, but beneficial.
-- Excellent writing and verbal communication skills (including presentation skills, both in front of clients and agency colleagues).
-- Strong analytic skills and ability to relate results to client business objectives.
-- Proficient at managing projects and ability to self-organize, prioritize and structure workload.
-- Understanding of analytics tools (such as Google Analytics) considered a plus.
-- Understanding of web development tools such as Chrome Developer Tools and Google Tag Manager considered an even bigger plus.
Full Time
Professional Associations
08/25/2022
12/12/2022
beacon430.com
SAINT PETERSBURG, FL
25 - 50
Private
<$5M
The job skills required for Paid Search Specialist include SEM, Google Analytics, Insight, Analysis, Bing, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Search Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Search Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Paid Search Specialist positions, which can be used as a reference in future career path planning. As a Paid Search Specialist, it can be promoted into senior positions as a Digital Marketing Supervisor that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Search Specialist. You can explore the career advancement for a Paid Search Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Paid Search Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Search Specialist for your reference.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
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