Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

This hybrid role provides flexibility to work a few days on site in Tempe, AZ and a few days remotely on a weekly basis.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our success.

BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and delivery of care. In an effort to provide a best-in-class customer experience, BD Peripheral Intervention is transforming the way they market digitally to drive increased value across the customer lifecycle.

BD is looking for a highly-motivated Digital Content Specialist to join the US BD Peripheral Intervention Marketing Team. This role is integral to our digital transformation efforts on a regional level, and accountable for ensuring the business meets short- and long-term digital and commercial goals through the creation of digital content, analysis of key performance indicators on various digital channels, expansion of our demand generation efforts, and through the enablement of sales to meet digital-first customer demands.

Responsibilities:

• Analyze campaign data to drive nurture target segments through the customer lifecycle; orchestrated across channels

• Build relationships with local and corporate Marketing teams

• Drive continuous improvement of business performance through benchmarking and implementation of new and creative strategies that adapt to a changing competitive landscape and drives digital customer engagement

• Collaborate with cross-functional key stakeholders across a matrixed organization and highly regulated environment to drive successful strategy execution

• Create digital content and coordinate full execution of campaigns on various platforms with the ability to analyze and provide optimization opportunities to management

• Align, organize, and manage cross-functional projects comprised of product and campaign marketing teams, regional teams, designers, content teams, compliance, IT and QA resources for web initiatives

• Drives customer-centric service delivery, quality production, and optimization for impact and efficiency

• Support of ideation, development, analysis, and optimization for digital marketing campaigns

Minimum qualifications:

• Bachelor’s degree required with a focus in marketing preferred

• Minimum 2 years of digital marketing experience

• Digital, technical background, experience working with marketing analytics, reporting best practices, pixel tracking systems, 3rd party technologies/agencies and requirements gathering

• Knowledge of lead attribution, qualification and scoring lead funnels (generation, nurturing, scoring and conversion) using CRM such as Salesforce.com

• Knowledge of data collecting systems such as Datorama, Tableau and/or PowerBI

• Strategic thinker who faces challenges with tenacity and an open and positive attitude toward problem solving

• Solid writing skills and experience creating digital content

• Experience working with CMS (content management systems)

• Experience running paid digital ads on Google, Twitter, LinkedIn, etc.

• Highly organized and agile, with strong project management skills

• Ability to work under pressure, handle changing priorities and team collaboration

Preferred qualifications:

• Self-motivated hands-on executor

• Thrives in a fast-paced and ambiguous environment that challenges your creativity and analytical abilities

• Customer-focused with a background in healthcare, medical technology, life sciences or diagnostics

• Expertise in cross-channel program execution, management, and optimization

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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