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Field Marketing Specialist
Backbase Amsterdam, NH
Full Time | Print & Book Publishing 8 Months Ago
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Backbase is Hiring a Field Marketing Specialist Near Amsterdam, NH

The Job in short
As Field Marketing Specialist, you collaborate with marketing and sales teams to build and drive marketing strategy, assist in planning, conducting and executing operations of all regional marketing campaigns, both online and offline. You manage digital campaigns as well as help manage tradeshow and event planning and logistics. You support lead tracking, lead management and qualify and identify campaign ROI. In short, you support all marketing communication, and work with partners to launch awareness and lead generation campaigns. In this role, you work closely with the business development and wider sales team to manage the lead pipeline.

Meet the job
● You will support the regional Field Marketing Manager with executing Marketing activities for the region including 3rd party industry conferences, Backbase-owned events, digital campaigns, online activities and direct mailings;
● You will drive execution of all planned digital campaigns, PPC activities, email campaigns;
● You will execute website and social media updates & campaigns;
● You will support and execute on Account-based marketing activities;
● You will be responsible for email marketing program development and execution, including segmentation, testing and deployment and continual evaluation for improvement;
● You will experiment, analyze and continuously improve the impact of our LinkedIn campaigns;
● You will proactively identify new opportunities and provide recommendations for improved campaigns and user experience;
● You’ll partner closely with our Global Marketing team (based in Amsterdam) and vendors in-region/locally to ensure deliverables are met in a timely and effective manner.

How about you
● You have a Bachelor's degree in communication/marketing or similar;
● You have 2-5 years of experience in field marketing, digital marketing and/ or demand creation;
● You are experienced in Digital Marketing and familiar with LinkedIn Campaign Manager, Marketing Automation Software, Landing Page creation;
● You are hands-on and willing to learn all about event planning / trade shows and outbound marketing;
● You are fluent in English language, written and spoken (French or German are a plus).

Job Summary

JOB TYPE

Full Time

INDUSTRY

Print & Book Publishing

POST DATE

08/19/2022

EXPIRATION DATE

11/19/2022

WEBSITE

backbase.com

HEADQUARTERS

AMSTERDAM, NOORD-HOLLAND

SIZE

500 - 1,000

FOUNDED

2003

CEO

J. G. PLEITER

REVENUE

<$5M

INDUSTRY

Print & Book Publishing

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The job skills required for Field Marketing Specialist include Digital Marketing, Email Marketing, Planning, Marketing Communications, Sales and Marketing, Lead Generation, etc. Having related job skills and expertise will give you an advantage when applying to be a Field Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Field Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Field Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Field Marketing Specialist job description and responsibilities

Develop marketing campaigns to drive awareness and customer traffic.

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Execute marketing campaigns effectively to achieve the campaign objectives.

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Recommend marketing techniques and tactics based on changing market demands.

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Monitor and manage marketing expenses within the annual budget.

03/29/2022: Evansville, IN

They may also negotiate the contracts for the various forms of advertising after forming a marketing budget.

04/27/2022: Reading, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Field Marketing Specialist jobs

Pursue a professional certification.

03/30/2022: Provo, UT

Get an Education Earn a Bachelor’s Degree.

02/24/2022: New Haven, CT

5-10 years marketing experience, field marketing, sales support or related areas from a service organization preferred, B2B required.

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Minimum 3 years of marketing experience (B2B experience preferred), preferably with a focus on high tech, agency experience a plus.

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Experience using Marketing Automation tools (Eloqua, Marketo, Market-to-lead, etc.).

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Step 3: View the best colleges and universities for Field Marketing Specialist.

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