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Growth Marketing Manager
Babbel - NYC New York, NY
$112k-157k (estimate)
Full Time 7 Months Ago
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Babbel - NYC is Hiring a Growth Marketing Manager Near New York, NY

Are you looking to break into a large, well-known consumer facing brand? Do you have experience in Performance Marketing, Analytics, Product or Communications and have been looking for ways to apply your skill set to drive direct business impact? If so, this role may be for you.

Babbel is seeking an experienced performance marketer to join our team as a Growth Marketing Manager in our New York City office.

About Babbel:

At Babbel, we believe that everyone should have the chance to learn a new language. Our products are available worldwide across multiple platforms and support those who take joy in learning outside of work or school. Millions of users are benefiting from 9,000 hours of language content created by Babbel's team of in-house language experts. Our professionally-designed courses are available for 14 languages via the Babbel website as well as on mobile devices, podcasts, and in live virtual classes through our new Babbel Live product.Babbel has just been named a 2023 “Most Innovative Company” by Fast Company and has been recognized on the GSV EdTech 150 list for multiple years. Since its founding in 2007, the company has grown to become the market leader in app-based and virtual-class language learning. More than 750 team members from 70 countries share in Babbel's purpose of creating mutual understanding through language.Babbel is headquartered in Berlin and has an office in New York City, where this position is based.

About the role:

Babbel is looking for a performance marketer and a digital expert to lead Babbel’s efforts across paid digital channels, with an emphasis on paid social. Babbel is at an inflection point in its growth in the US and in this role you will help accelerate our efforts across the digital landscape.

Working closely with Marketing, Content, Design, Product and Engineering teams, you will be a vital driver of subscriber growth for Babbel. The success of your efforts will be measured by lead growth and subscriptions generated through digital channels.

If you’ve helped build a highly functional and profitable acquisition engine for a company with over 1 million monthly users through the use of paid social or native advertising, you’ll do great in this role.

Responsibilities:

  • Manage end-to-end paid digital marketing channels, with an emphasis on paid social (Facebook and TikTok): strategy, planning, execution, budgeting, analysis and optimization.
  • Build and maintain performance reporting and analysis across all owned acquisition channels - aggregate and analyze data from a variety of sources, highlighting successes, failures trends and opportunities
  • Prepare and present insights and recommendations from experimental data
  • Stay up-to-date on best practices for current acquisition channels and proactively recommend new tactics based on industry trends
  • Design, implement and analyze A/B split tests across all channels (creative, offer, landing pages)
  • Work with the design and content teams to develop new content, making sure all performance marketing creative assets are built in a data-driven approach
  • Provide project management support to ensure deadlines are met
  • Manage relationship with platform reps, third party agencies, ad networks, other service providers and vendors

Key Job Requirements Are

  • Prior experience managing direct response paid media with a specialized focus in paid social 
  • Comprehensive in-platform knowledge of paid social buying, audience creation, campaign management and in-dash optimization techniques
  • Hands-on keyboard executional experience in Facebook and TikTok is a must
  • Experience with Tracking & Attribution
  • Familiarity with marketing funnels 
  • Experience analyzing large volumes of data
  • Must be detail oriented,, organized and an efficient time manager, with a proven track record of project managing multiple projects at the same time
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Experience in B2C tech company or at a subscription-based business is a major plus

Benefits

  • Working at an international start-up with a strong sense of mission
  • Bonus eligible and generous 401K matching
  • Responsibility from day one; you can make an impact!
  • Strong skill and career development, frequently working closely with the SVP, CEO and other managers
  • 20 PTO days every year with additional tenure-based days after 2 years
  • Flexible and hybrid work environment, with 2 days/week required in office

Salary Range: $80,000/yr - $115,000/yr, bonus eligible and generous 401K matching

Babbel is an equal opportunity employer committed to diversity and inclusion.

Job Summary

JOB TYPE

Full Time

SALARY

$112k-157k (estimate)

POST DATE

08/27/2022

EXPIRATION DATE

08/09/2023

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Babbel - NYC
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$176k-233k (estimate)
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The job skills required for Growth Marketing Manager include Insight, Project Management, Analysis, Planning, Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Growth Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Growth Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

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